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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Jul 4, 2019

In 1923 a slender book was published by the advertising agency of Lord & Thomas.

It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.

This book has been updated many times over the years - and is available at Amazon. (Links below)

It was written by Claude Hopkins, a genius advertising pioneer.

Many of his works has been updated and republished, so check them out.

"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.

Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.

Start reading this weekend:
https://www.amazon.com/Scientific-Advertising-advertising-copywriting-techniques/dp/1517038073

https://www.amazon.com/Life-Advertising-Scientific-Classics-Library/dp/0844231010/

Enjoy your Independence Day and week.

May the "4th be with you" - as you grow and expand your life and business!

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Want to connect and chat?
https://jonrognerud.com/calendar

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