Google is the largest search engine on the planet.
Being found atop Google is one of the best strategies for your business. I'm talking about natural or organic search engine results, not paid strategies like Adwords.
SEO (search engine optimization) provides the most trusted click. Users have a "high-intent" purpose to reach their information, and when you are shown high in the results, and they engage with your listing (webpage), you will improve traffic and eventually conversions (sales) when done right.
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