Info

Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
RSS Feed Subscribe in Apple Podcasts
Media And Marketing w/Jon Rognerud
2019
September
August
July
June
May
April
March
February
January


2016
September
August


Categories

All Episodes
Archives
Categories
Now displaying: June, 2019
Jun 28, 2019

Humans are visual creatures.

I can certainly speak to that, beats boring text every time!

It's easy to engage prospects in conversation when looking at a visual representation of what you have.

When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.

Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.

These diagrams can be either static or dynamic (pulled from backend data, realtime).

There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)

Here are the ones we have tested, and that you should try:
https://lucidchart.com
https://canva.com/graphs
https://plot.ly/create/#/
https://smartdraw.com
https://draw.io
https://creately.com
https://gliffy.com

For marketing funnels:
https://geru.com
https://funnelytics.io

*** Don't miss this:
Free workshop on mastering events with live ads:
https://www.jonrognerudlive.com/pl/87047

Jun 28, 2019

How can you guarantee sales for your online business?

You need to make sure you cover these areas first:

1) target the right audience, in the right region with your ads and expand with lookalikes

2) message to market match

3) ad copy to landing page congruency

4) landing page user behavior tracking with Hotjar.com or Crazyegg.com

5) A/B test ads and A/B test landing pages

6) Quiz your audience and learn why they're not buying

7) Track everything with Google Analytics and understand attribution

BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it?

REMEMBER: Most of the time, it's not your ads, it's your sales process!

https://jonrognerud.com/calendar

--

Interested in getting personally coached by Jon's team to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Jun 27, 2019

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/

In fact, videos are a powerful way to present your brand, products and services.

Best of all - you can use videos to shortcut the selling cycle.

The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!)

https://biteable.com to the rescue.

--

Want to learn more about how we write scripts for video?
Go here: https://jonrognerud.com/calendar

Jun 24, 2019

Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole.

Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT.

She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be.

I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here.

Get ready to take notes as we discuss:

1. Overwhelm

2. Fear & Perfection

3. Scarcity & Growth

4. Communication (BONUS at the end!)

Listen to this breakthrough mindset interview with Malorie Nicole right now.

Then, learn more here:
https://malorie-nicole.com/

Connect with Malorie via Facebook:
https://www.facebook.com/malorie.white

LinkedIn:
https://www.linkedin.com/in/malorie-nicole-5b132894

Finally, make sure you subscribe to her fast growing iTunes Podcast here:
https://podcasts.apple.com/us/podcast/abundantly-clear-podcast/id1465669977

--

Enjoy this episode of gold, and share, subscribe and review as always! :-)

Jun 22, 2019

Happy Friday...Summer Solstice Day!

Let's talk podcasting & content...When publishing a podcast you have to use tools to help you.

One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc.

However..., I'm not demo'ing libsyn today.

Repurposing the podcast even broader, say to YouTube for example, you need more...

So...

www.repurpose.io to the rescue!

Check out today's Friday Footage where we publish to YouTube from the podcast feed with a simple click of a button.

P.S.
Friday Footage is a weekly episode where we demo software and tools that can help you.

If you want to learn more: https://chaosmap.com/talk

Jun 21, 2019

If you love selling more, faster - this episode is for you!

And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them? 

Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy.

I'd like to share a model that works really well and shortcuts the traditional customer journey.

Note: this model is not appropriate for all business models, but the key lies in testing and not getting caught in the "social media chatter" that says 'these things don't work anymore'.

Want to learn more?
https://chaosmap.com/talk

 

Jun 19, 2019

When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract.

While stories, hooks and call to actions are important it can be frustrating to put it all together.

And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull.

Words and phrases are not creating excitement or engagement.

You need a "selling" thesaurus that works as hard as you do.

High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business.

You are a salesman in print!

Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles.

I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan:

https://www.amazon.com/Words-that-Sell-Revised-Expanded-ebook/dp/B0062Y5V4I

--

Want to talk about how to improve your copy and get more clients to grow your business?

https://chaosmap.com/talk

--

*** Want to sell out your next event?

Register for our FREE workshop here where we teach you how to sell tickets to events:

http://www.selloutmyevent.com

Jun 18, 2019

Are you "Living The Dream"?

First...

Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career.

Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger."

While these definitions are just a few of many,

Here's what it means to me...:

"Master Yourself".

That means creating mastery from your passion. That means removing all doubt, fear, stress and focus on building confidence, inspire others and become a 100% "doer, builder, creator".

I read somewhere that 80% of the brain is occupied with fighting "fear" and "negativity" (don't quote me on the number). Basically, it's this: if in a 24 hour period you think anything - it'll be mostly negative. Self-doubt, low confidence and brain waves that send constant reminders of much less you are than others (specially when looking at other's instagram selfies) and how far you still have to go, and much much more!

So stop the self-manufactured negative "I can't do it" and push forward. If you think you want to do something, just DO IT. What's the worst thing that can happen? What's the best thing that can happen? (If the previous is true, it means you'll spend 80% of the time thinking of all the things that will/can go bad - and you'll do NOTHING. And, the cycle continues...)

Check out my crappy video inside a bedroom, with a taped up "white board". I used to care about these things, I don't now.

What changed? I flipped it from "what can go wrong, what will they say" to "Dude, I own this! I'm unstoppable. I seek change, and I'm the only one that can do it. The captain of my own ship, as they say".

So, master yourself - and get to work by picking ONE THING right now and complete it. Then do the next and so forth.

Go Conquer!

P.S.
Stop the whining. Or at least, catch yourself when you're doing it!

--

Want to see how you can get your message out there to inspire, mentor and grow?

Learn how to run live events (FREE WORKSHOP): http://www.selloutmyevent.com

 

Jun 14, 2019

Videos are all the rage on Facebook...and have been for a while!

Question is...

Are you using videos in your ads?

You should. You must.

Plus, they become even more powerful assets when used with Facebook advertising.

You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement.

If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like, trust" score.

But, videos should be created based on outcomes and goals.

This includes understanding what content to create based on the customer funnel.

Have they heard about you before? Do they know you, your product or your services? If not, consider that "cold traffic", which means you need to have a message that resonates with that group of people.

It's different for your existing buyers, etc. You get it :-)

But, today, I'm sharing a cool tool - that's what Friday Footage is for - so you can test different types of videos.

We're talking about the good 'ol "Doodle" videos.

Buy the software here: https://www.doodly.com/

Let's dig in!

Want some help creating videos and creatives?
GOTO: https://chaosmap.com/talk

 

Jun 13, 2019

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge.

We'll cover: "vanity metrics" vs. "true numbers"

Of course, we'll talk about the sales process.

And, I'll touch on these three audience buckets:
Today Buyers
Future Buyers
Never Buyers

When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step.

Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on your way to improving the sales for your organization.

Ensure everybody is included, as a team, and make sure marketing & sales acts as "one". It's easy to blame the other group, whichever you happen to be in. If you're in both - you have only yourself to blame. ;-)

Close the marketing & sales gaps, and go SELL! 

Want some help?
https://chaosmap.com/talk

Jun 13, 2019

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ.

If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research.

Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more.

“If it feels like we’re all drinking from a data firehose, it’s because we are,” Meeker told the audience.

The “Queen of the internet” made references to Slack, Stripe, Spotify, Dropbox, Discord, Twitch, Zoom, Stitch Fix, Instagram and Bond portfolio company Canva as she reviewed her slides.

Download & access here: https://www.bondcap.com/report/itr19

Some highlights:
70M people globally listen to podcasts. It’s expected to double in the next 4 years.

2.4B interactive game players in the world, up by 6 percent over the last year. Fortnite alone has 250M users, as does the gaming social network Discord.

Around 51 percent (3.8B) of the world’s population now has access to the Internet, up from 49 percent (3.6B) in 2017.

7 out of world’s 10 most valuable companies by market cap are tech companies.

E-commerce sales are up by 12.4 percent over the last year, physical retail has grown only by percent.

Mobile advertising now accounts for 33 percent of advertisers’ ad purchases, up by 0.5% in 2010. Spending on print, TV, and radio ads has fallen as consumers spend far more time on mobile.

Google and Facebook make the majority of online ad revenue, but the growth of US advertising platforms like Amazon, Twitter, Snapchat, and Pinterest is outstripping the duopoly.

Google’s ad revenue grew 1.4X over the past 9 quarters and Facebook’s revenue grew by 1.9X. The combined group of all new players grew by 2.6X.

--
Want to apply digital strategies for your own company?

Then, let's talk: https://chaosmap.com/talk

--

 

Jun 11, 2019

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious.

Why?

Look, All Businesses Have The Same Fundamental Functions In Common…

They have either a customer or a client or a patient…

They provide either a good or a service or both…

They may go to the customer location or bring the customer to their location…

They have to have some method of attracting new ones…

They need some method that’s selling repeatedly to and keeping ones they already have…

The differences between the cosmetic dentistry practice to the manufacturer of widgets that go inside vibrators, to the furniture store, the differences are really very small, very nominal and the commonalities are much greater.

Watch our free workshop on events: www.selloutmyevent.com

Want to talk?
Visit https://chaosmap.com/talk

Jun 11, 2019

Today, we break down a "sure-fire" way to create a "optimal" design for any industry.  (Note: You need to test this and don't steal copy/text from others!)

Yes, we leverage the COMPETITION to do this work and research.

Here's how to get started:

1) Search google
2) Click on the ads that relate to your business
3) Review landing pages, messages, angles
4) Sign up to see how they develop more content
5) Model for yourself, but don't copy!

If you'd like to drive more traffic and leads to your business, register for more information here:
https://chaosmap.com/talk

 

Jun 8, 2019

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream!

Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)!

In today's Friday Footage, we'll review some of the key areas you should look at.

WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing.

AND...don't make any changes to your website without a proper strategy that is driven by data, teams and marketing planning against goals.

Free and paid version here -- download:

https://www.screamingfrog.co.uk/seo-spider/

--
Want more information on our SEO programs?


LEARN MORE: https://chaosmap.com/talk

Jun 7, 2019

Dear Reader:

On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.

They were very much alike, these two young men.

Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future.

Recently, these two men returned to college for their 25th reunion.

They were still very much alike.

Both were happily married. Both had three children.

And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company.

The other was its president.

dot, dot, dot

See it here - with copywriting notations:
https://swiped.co/file/wallstreet-letter-conroy/

--
If you are looking for creative writing and Facebook ads for events and pro services, check out the FREE workshop: http://www.selloutmyevent.com

Jun 6, 2019

(Brought to you by www.selloutmyevent.com)

The most important first step in planning out events is a clear strategy with a well defined and specific goal.

This is obvious, right?

However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines.

So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert?

And, perhaps more importantly, make this a "template" process you can use again and again?

Answer: The event project calendar.

You'll hear me talk about this today, and also some tools that you can test out to see how they work for you. We also like www.airtable.com and www.trello.com

Many options exist as far as software tools go. There is no "best tool" per se.

You can find the the one that works for you, and make sure that the calendar and project planner is embraced and understood by everybody on your team.

Key stakeholders should have access and edit capability for "their" area. (and make sure you get automatic alerts when this happens).

Access the FREE WORKSHOP to learn more about selling out tickets to events:
http://www.selloutmyevent.com

Jun 4, 2019

If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority.

If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode!

There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients.

If you have systems and processes in place to handle more clients, then you should consider what I'm discussing today.

The process itself is simple, but not always easy. One important aspect of this - is that you must keep track of your metrics. That means marketing "math".

For the appointment tools/widgets, Acuity Scheduling uses a different Facebook pixel integration for tracking than Scheduleonce. Calendly also has a different way of tracking your results, but the end result is the same: You'll be able to see the results inside your Facebook Ads Manager.

This approach is proven and it works. We use this model for cold and warm traffic strategies, both.

Curious about the client acquisition process?
Join for FREE: https://chaosmap.com/talk

Jun 4, 2019

If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library:

1. Breakthrough advertising, Eugene Schwartz
2. Tested advertising methods, John Caples
3. How to write a Good Advertisement, Victor O. Schwab
4. The Boron Letters, Gary C. Halbert
5. The Adweek copywriting handbook, Joe Sugarman

--

Want more information?

https://www.chaosmap.com/talk

1