Google is the largest search engine on the planet.
Being found atop Google is one of the best strategies for your business. I'm talking about natural or organic search engine results, not paid strategies like Adwords.
SEO (search engine optimization) provides the most trusted click. Users have a "high-intent" purpose to reach their information, and when you are shown high in the results, and they engage with your listing (webpage), you will improve traffic and eventually conversions (sales) when done right.
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The keys to successful advertising, and especially on the Facebook ads platform does not begin with the tools or the platform itself.
Some of these keys will surprise you. But, this will really help you get clarity on how and where to start.
It's true for most all of online advertising for business growth.
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