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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud
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Now displaying: February, 2019
Feb 22, 2019

I today's podcast, I speak with Alex Melen, Co-Founder of Smartsites.com - on growing and leading a digital marketing agency.

Learn how everything started and how they overcame the challenges ahead.

Smartsites.com is a full service digital agency started to help Small and Medium Business's succeed online.

Since the founding in 2011, SmartSites has grown to over 85 employees spanning 6 offices worldwide. They work with thousands of business on their digital marketing and have created tends of thousands of websites.

The reputation and stellar service is what sets them apart and helps fuel steady growth.

Smartsites.com has been featured in the INC5000 fastest growing companies in the US for the third time in a row - with a consistent 100%+ growth.

In today's broadcast interview:

You'll learn about the challenge of running a digital marketing agency and how it has been fueling growth while maintaining stellar service, reputation and also not sacrificing company culture and employee moral.

This year, Smartsites is working on growing the company to 100+ employees and will also be once again upgrading NJ HQ office to accommodate the growth.

The biggest insight and also challenge for Alex (and Mike, his brother & co-founder), has been to let go of direct oversight over many parts of the business.

Alex puts complete trust in the amazing team they have built... but it's still been challenging to limit executive involvement in so many of the companies operations as they continue to grow.

Maintaining the 5* reputation has also been a very important goal and challenge for them and they always keep that as the top priority in everything they do.

Alex is an educator, speaker and loves to give back.

He's on all social media channels. The best bet is to check out his personal site at www.alexmelen.com and use the social media links in the footer.

--- Interested in more information and being interviewed on our podcast?

➡️ Click here: https://chaosmap.com/talk and click the button to select the time from the page.

If you liked this podcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website:

https://www.chaosmap.com

LinkedIn:

https://www.linkedin.com/in/jrognerud

Facebook:

https://facebook.com/chaosmapmarketing

 

Feb 22, 2019

In this episode, we'll talk with Azriel Ratz, The King of Facebook Ads and CEO of https://ratzpackmedia.com 

We'll find out what you need to get started with Facebook ads - and ultimately, to see success!

Azriel passionately talks about data, knowledge and understanding of essential KPI's.

You'll learn more about the importance of:

A/B testing, audiences, retargeting, psychology, offers, messaging, ad types, creatives & funnels.

He covers e-comm and lead gen, so it'll apply to what you are doing.

And, he shares the 6 targeting types that you must consider when preparing to run Facebook Ads:

Email subs, website visitors, fb page likes, fb page engagement, instagram page engagement, and if relevant - facebook friends (friends of fb likes - a cool 'hack'!)

There is a goldmine of information in this interview to help change the way you approach & run FB ads.

Don't miss this and be sure to take notes!

Connect with Azriel:
https://ratzpackmedia.com
https://www.facebook.com/ratzpackmedia/
Connect directly on Facebook (Messenger): Azriel Ratz

Thank you!

---

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON:
Free Session: https://www.chaosmap.com/talk
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.facebook.com/chaosmapmarketing

Feb 17, 2019

In this new episode, in part 2 of the Facebook Ads Audit process, I discuss the finer details of the actual FB account audit.

The results from this audit will have a positive impact on your overall ad campaigns. This is a proven audit process that works, over and over again, and in any market.

However, the most important success factor of your advertising is not the traffic, although traffic is a starting point. It's going to come down to your funnel.

The steps to a successful e-com/lead gen sales boil down to these 5 steps in a process:
Creation and use of smart funnels
Ad concept testing
Optimization
Maintaining
Scaling

The document (download below) shows the framework and more details.

Reference to part 1 of the facebook ads audit (agency version):
*Find the first part in episode: #020

⬇️ Download a copy of the free document (PDF) here:
https://chaosmap.com/docs/facebook-audit-account-detail-part2.pdf

At the agency, we have core areas of focus for any FB advertising project/campaign. See below.

Focus Areas

  • Profitable Ad Spending
  • Retargeting
  • Facebook Pixel Management
  • Targeted Audiences (where your buyers live!)
  • Lookalike Audiences
  • Advanced Ad Strategies
  • Converting Ad Copy
  • FB Algorithm Expertise & Knowledge
  • Reporting and KPI Summaries (updated weekly)

Interested in getting personally coached by Jon to develop traffic, leads and sales? Or, you want to get started with a full service FB paid media engagement?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:
Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

#chaosmap

Feb 15, 2019

In this episode, I'm excited to share how Janet E Johnson, from www.janetejohnson.com provides big wins for her clients. This is both from a social media agency perspective, as well as a trainer, speaker and coach. I've known Janet since 2016, when we spoke at a Social Media Conference in Minnesota.

Janet E Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998.

She runs a social media agency and training company. Specialties are Facebook and Instagram marketing and ads, Pinterest, Content and Video Marketing.

She is also the host of a popular marketing podcast, Business Growth Time.

In her career, Janet has worked with large brands, as well as local business and entrepreneurs.

She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Entrepreneur, Inbound.org, Ecommerce Business School and a number of other top publications.

---

Interested in getting personally coached to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

YouTube:
https://youtube.com/jonrognerud

 

Feb 13, 2019

In this episode, learn the 4 step process to getting more client or patient appointments with webinars and automatic scheduling.

You'll see how this approach of automation, strategies and set of tools can bring your customer acquisition to the next level!

⬇️ Download a copy of the FREE document (PDF) here: https://chaosmap.com/docs/client-sales-process-for-appointments-chaosmap.pdf

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Visit: https://chaosmap.com/talk and select a time that works for you.

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Feb 9, 2019

In this episode, you'll learn the 2-step approach we use to enable new prospects (clients) to see our process, educate them, help them while we position relationships for advertising success.

It's about creating a helpful information flow that works for them as much as it does for you.

You'll see how an audit in this manner positions you as the expert and the agreements that can come out it.

This is The Ultimate Facebook Ads Audit PART 1 - Agency On-boarding Edition: "Introducing The Online Sales Growth Structure For Advertising Audits"
#chaosmap

Want more? --> www.chaosmap.com/talk

FREE Download of the audit/onboarding framework:
https://chaosmap.com/docs/facebook-audit-agency-review-online-growth.pdf

Please add a "like" review to this podcast if you enjoyed it.

On YouTube:
https://www.youtube.com/watch?v=_xz4XNOiu8s

 

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