In 1923 a slender book was published by the advertising agency of Lord & Thomas.
It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.
This book has been updated many times over the years - and is available at Amazon. (Links below)
It was written by Claude Hopkins, a genius advertising pioneer.
Many of his works has been updated and republished, so check them out.
"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.
Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.
Start reading this weekend:
Enjoy your Independence Day and week.
May the "4th be with you" - as you grow and expand your life and business!
Want to connect and chat?