We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com and set up a consultation.
Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.
Here are some of the key areas we cover with "SEO Steve"...
A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?
B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc. How and when do you decide on a strategy for a business? Is this done through an SEO audit?
C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?
D – How should webmaster protect themselves against Google’s core updates?
E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?
F – What “must-have” tools for SEO should one use today?
This podcast provided by Jon Rognerud at www.jonrognerud.com
Are you using Facebook ads with Shopify? Good!
That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners.
But, do you have the right metrics and numbers dialed in?
It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business.
This way, you can optimize and pull more profits out, so you can re-invest smart dollars.
Today's post is all about what specific KPI's you need, and why they are important for your e-business.
If you want to learn more, visit https://www.chaosmap.com
WELCOME TO ANOTHER FRIDAY FOOTAGE!
So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well.
Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick.
Here's the solution:
1) Visit https://facebook.com/business/help
2) Click "Get Started"
3) Select any of the block images (link)
4) Scroll down and select the "Chat with a representative" option
Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update.
If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you.
They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business)
If you need help or have questions, head on over to: https://chaosmap.com/talk
NEW! NEW! Friday Footage!
WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration.
This setup allows you to track all your conversions for leads into this simple funnel example:
AdTraffic to LandingPage to ThankYouPage
The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you.
If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me
Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content?
Well, take a look at www.streamyeard.com and www.restream.io
This is a super simple and fast way to get your message out there.
Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you.
Just make sure you are authenticated on the various platforms, and you're good to go!
Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!)
Learn more here: www.jonrognerud.com/calendar
Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.
The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:
1) use a base data source that has been proven
2) expand via lookalike audience(s) to build similar members for test in your ad campaigns
3) create new adsets using new lookalike audiences and scale
We use this approach for our clients and in a scalable way.
We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.
Want to discuss in more detail? Visit https://chaosmap.com/talk
Welcome to Friday Footage!
If you'd like to know how to create fast videos with little "work", then today's episode is for you.
For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes.
Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology.
How to do it? We'll cover that today.
WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level.
*** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial.
Want to learn how to create better ads?
I'm super pumped about my interview today!
I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company.
We're coming in live with Jason from Singapore and me in Los Angeles today.
Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada.
Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media.
Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today.
Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started.
Here are some extracts:
Can you tell me a bit about what you do at the company?
We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies.
Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project?
Step 1: Brand search - Google, Bing
Step 2: Retargeting - begin the "know, like, trust" process
Step 3: Deeper engagement - email capture, nurturing, tagging, CRM
Step 4: Reporting - Supermetrics, Google Data Studio, custom reports
One big mistake you made along the way?
Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time.
Where to reach Jason?
https://agencyj.co/ (new version coming soon)
If you want to connect with me, reach out here:
Want to be interviewed on the podcast? Reach out!
Happy Friday - "Friday Footage" is here!
On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more.
So...here's the question:
Want to increase your traffic, leads and sales from Facebook advertising?
Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources.
You essentially allow Facebook to learn from that source audience, and create similar profiles from that base.
I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns.
Want to learn more or have us help you?
QUESTION: What does it take to make successful Facebook Ad campaigns?
As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!)
Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc.
While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off.
Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it!
To start mapping, get a free trial here: www.marketplan.io
(great software to help you in the process)
Here's your next step (It's FREE): https://chaosmap.com/talk
There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business?
We get questions about this often at the agency.
Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's.
However, it goes deeper than that.
It's about the intent of the audience and your message to market match - for starters.
Today, I'll cover the differences and we'll go through the infographic that ThinkDigi has provided: https://thumbnails-visually.netdna-ssl.com/facebook-ad-vs-google-ad_56af8470ce1fb.png
Want to discuss B2B media buying for your firm?
Click here: https://chaosmap.com/talk
FREE LUNCH & LEARN EVENT: Join my live Facebook business event in Los Angeles on July 23:
Happy Friday once again!
Have you ever run a webinar or VSL online?
Sure you have.
Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)?
Most of the solutions out there don't provide a seamless way to do this.
In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia.
The big question is this: Where do people drop off during the presentation and what can/should you improve?
Go to: www.wistia.com
Wanna talk about webinars and how to drive traffic with Facebook?
Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for.
That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy".
If you are in the health/wellness space, you can learn a lot from looking at your competitors.
Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com (bookmark it!)
What are top 20 rankings (and more) for educational content that he serves from the website?
As you'll see, it's easy to find this with semrush.com
Here are the steps:
1) Just enter the domain under Organic Research
2) Set up a filter (advanced) to search for URLs containing 'blog'
3) Pick top 20 positions
Now you have a model you can use for analysis and create your own evergreen content to support your audience - and know what is already working.
Don't copy. That's just lame. Use it as a guide for your own research and marketing strategies.
Want to talk?
ASSUMPTION: Here's what you have right now:
A. You know SEO (Search Engine Optimization), and have implemented some of this for your website.
B. You already have keywords ranked and traffic is coming in.
C. But, you want a shortcut to find new traffic quickly so you can grow your business.
There are several ways to do this, but here's a place to start:
1) Find out what keywords are ranked on page 2 in Google
2) Pick the 2-3 best ones (buyer keywords)
3) Apply on-page tactics to rank higher (Title tag, H(x) tags, add related content)
BONUS (important): Link to these pages from within your own website pages (w/keyword/phrase)
Want to talk? https://chaosmap.com/talk
The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon.
Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport.
So, which one is better?
Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual.
Ontraport comparison grid:
Great writeup on platform comparisons from Wes Schaeffer, The Sales Whisperer:
(Note: Wes also has a quiz here that's good: https://info.thesaleswhisperer.com/best-crm-quiz)
Want to talk more about automation and business growth strategies? FREE CALL:
In 1923 a slender book was published by the advertising agency of Lord & Thomas.
It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers.
This book has been updated many times over the years - and is available at Amazon. (Links below)
It was written by Claude Hopkins, a genius advertising pioneer.
Many of his works has been updated and republished, so check them out.
"My life in advertising" and "Scientific advertising" are available as a compendium (two books in one) to learn the insights and strategies of a brilliant advertising mind.
Think this doesn't apply to current day? Read the books below before making judgement. You'll see what I mean.
Start reading this weekend:
Enjoy your Independence Day and week.
May the "4th be with you" - as you grow and expand your life and business!
Want to connect and chat?
Funnels and funnel hacking is an internet "sport" these days.
Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered.
It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful.
The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale.
But where / how do you start building a funnel, and what tools can you leverage to get this built?
We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool.
Make sure that your funnels are dialed in before your pour more money at the top end.
Want to discuss further?
Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.
Humans are visual creatures.
I can certainly speak to that, beats boring text every time!
It's easy to engage prospects in conversation when looking at a visual representation of what you have.
When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.
Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.
These diagrams can be either static or dynamic (pulled from backend data, realtime).
There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)
Here are the ones we have tested, and that you should try:
For marketing funnels:
*** Don't miss this:
Free workshop on mastering events with live ads:
How can you guarantee sales for your online business?
You need to make sure you cover these areas first:
1) target the right audience, in the right region with your ads and expand with lookalikes
2) message to market match
3) ad copy to landing page congruency
4) landing page user behavior tracking with Hotjar.com or Crazyegg.com
5) A/B test ads and A/B test landing pages
6) Quiz your audience and learn why they're not buying
7) Track everything with Google Analytics and understand attribution
BUT, if you are driving traffic and leads to a professional services business (legal, financial, real-estate, doctors, etc) - then you need a really TIGHT sales process and script (what to say, who says it, when, why, follow ups, etc). Do you have a process developed and are you tracking it?
REMEMBER: Most of the time, it's not your ads, it's your sales process!
Interested in getting personally coached by Jon's team to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH JON ROGNERUD:
Agency Website: https://www.chaosmap.com
Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/
In fact, videos are a powerful way to present your brand, products and services.
Best of all - you can use videos to shortcut the selling cycle.
The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!)
https://biteable.com to the rescue.
Want to learn more about how we write scripts for video?
Go here: https://jonrognerud.com/calendar
Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole.
Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT.
She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be.
I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here.
Get ready to take notes as we discuss:
2. Fear & Perfection
3. Scarcity & Growth
4. Communication (BONUS at the end!)
Listen to this breakthrough mindset interview with Malorie Nicole right now.
Then, learn more here:
Connect with Malorie via Facebook:
Finally, make sure you subscribe to her fast growing iTunes Podcast here:
Enjoy this episode of gold, and share, subscribe and review as always! :-)
Happy Friday...Summer Solstice Day!
Let's talk podcasting & content...When publishing a podcast you have to use tools to help you.
One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc.
However..., I'm not demo'ing libsyn today.
Repurposing the podcast even broader, say to YouTube for example, you need more...
www.repurpose.io to the rescue!
Check out today's Friday Footage where we publish to YouTube from the podcast feed with a simple click of a button.
Friday Footage is a weekly episode where we demo software and tools that can help you.
If you want to learn more: https://chaosmap.com/talk