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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Mar 20, 2019

Tools are important... So - what are your favorite online marketing tools?

I spoke to a group of about 200 Amazon sellers last year in Las Vegas.

One of the portions of the presentation that was well liked was my large list of powerful online tools to help analyze, research, create, track and monitor assets and activity online.

What tools did I miss? Please add yours below.

#chaosmap

Interested in getting personally coached by Jon to develop traffic, leads and sales? 


➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:


Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 19, 2019

Have you ever wondered how to get social proof (likes, comments, shares) that create more engagement from your conversion (lead gen) ads? And get there much faster?

Today, I share 3 steps to get social proof and engagement quickly. I'll share with you the "secret sauce" of sorts - inside the Facebook Ads Manager to get the results you're looking for.

Hint: The Facebook ad post-ID carries some magic with it, as you'll learn here today.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 17, 2019

Have you ever tried to sell anything? Do you consider yourself a sales person?

Do you believe sales suck? Do you hate sales people? (pushy ones, for sure, right?!)

Or, are you an advocate for sales and the selling process? Are you somebody who believes you are helping people when you sell something?

In this short 20 minutes, I'll share some of the stories and successes I've had with the business of "selling".

You'll hear how the first "sale" I made was at a hotel where we (the band) was entertaining the guests, and I got laughed at... TWICE!

And, what the biggest take away I've made in my life in terms of selling. It's simple as they say, but not always easy.

However, after you hear my story, you'll see how simplicity of approach and the effect of positive thought will change outcomes for you as well.

--
Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 13, 2019

Are your Facebook ads not performing? If so, listen to Jon talk about how we (at the agency, chaosmap.com) fix and improve Facebook ads accounts to get ultimate performance from ads, copy and funnels.

The end result is that you get to build long term sales strategies that helps to grow your business faster.

Interested in getting personally coached by Jon and team to develop traffic, leads and sales from Facebook or Google?

➡️ Click here: https://chaosmap.com/talk now

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 11, 2019

Jared Mirsky is the OG of the cannabis growth industry as speaker, author and creative agency founder.

You'll hear the challenges that faced him as a sole founder 10 years ago, when he walked into a small shop and got an idea...

And, 'till today - with an expert creative branding, digital and operational team of 15 - with top clients around the world and growing at a furious pace.

Wick & Mortar was started on the belief that successful brands solve problems. As the longest-running cannabis branding agency in the world, it has witnessed the transformative power this perfect plant can have on businesses and consumers alike, and it’s their mission to use what they've learned to elevate the industry on a global level. 

Wick & Mortar is globally focused on elevating the experience of smoking pot. They have spent almost ten years honing their expertise when it comes to brand design, learning through real-world experience what it takes to build and tend to a loyal consumer following.

As medical marijuana paved the way for recreational legalization, the founder, Jared Mirsky, spotted a problem that needed to be solved: legalization was only the first step toward legitimizing cannabis. Brands are the part of the industry that consumers bring home with them, that they share with friends.

With 95% of W&M's clients achieving a positive return on their investment within six months of launch, we are setting the standard for success in the cannabis industry.

Here's where to reach Jared Mirsky:

https://www.linkedin.com/in/jaredmirsky/
https://www.facebook.com/mrmirsky/
https://www.instagram.com/jared.mirsky/
https://twitter.com/jared_mirsky

Wick & Mortar:
https://www.instagram.com/wickandmortar/
https://www.facebook.com/wickandmortar/
https://twitter.com/wickandmortar
https://www.linkedin.com/company/wickandmortar/
https://www.youtube.com/wickandmortar

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk 

If you liked this episode, please give it a review 👍 , subscribe, and share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 10, 2019

Watch the complete case study: www.highticketeventmarketing.com


One of our Clients Invested Approx. $5,000 In Ad Spend and with a return of $93,000 In Revenue.

We started from scratch, with an email list that we matched to Facebook and Google.

We ran ads and creatives (images, videos) for approx 7 weeks to get a fully sold out event, and at a revenue of approx of $93,000.

Listen to some of the strategies we applied, and go to highticketeventmarketing.com to see the full details, reports and solutions.

Interested in getting personally coached by Jon to develop traffic, leads and sales to your next event, workshop, seminar or conference?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook:

https://www.Facebook.com/chaosmapmarketing

See the case study here:

www.highticketeventmarketing.com

Mar 9, 2019

Are you thinking of starting a business? Planning a Facebook Ads Business or Agency? Then, this will be the most important episode you'll hear.

The breadth of experience and business smarts this husband, (new) father and Facebook ads expert, Rory Miller has acquired over the last few years, is impressive.

The good news is - you can model from his experience.

"Success leaves clues" as it has been said.

You'll hear about (BIG) mistakes made along the way and how they, combined with passion for goals, pure grit and determination - made him into a successful Facebook Ads business consultant and advisor.

If you are thinking of starting a full-time business on a part-time schedule, then you'll learn loads from this, my newest broadcast.

Rory, you are a real inspiration for younger business entrepreneurs (and older ones too!)

Thanks for taking the time in your busy schedule. (Note: You want to see him in person? Check the YouTube channel here: https://youtu.be/-MT61W7Fcx4)

Contact Rory on Facebook: https://www.facebook.com/rory.tyler.miller

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:


Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 9, 2019

Lukas Resheske, copywriter extraordinaire - is responsible for $100M+ in growth and profits for clients over the past 7 years.

Learn how Mastering This One Skill can change the trajectory of your life and business.

Mr. Resheske is a professional copywriter. Trained over 100 junior copywriters who’ve been hired by companies like Agora, Mindvalley, Hayhouse, and other major publishers, along with several 6-figure freelancers and 7 figure business owners.  

Currently he works on large promos for very select clients, train copywriters for in-house or freelance careers, and work with medium/large companies training their in-house marketing teams in copywriting.

He has the most effective training program on the planet for turning anyone into a world-class copywriter, and he doesn't do things the normal way in that program.  

Most people have "hands-off" or very low touch programs that are ineffective...73% unopened, less than 1% completion and success rate, etc. His program has an 86% ‘graduation’ rate and a 100% recommendation rate.

The BIG TAKEAWAY? 

The biggest opportunity comes from understand your audience the best.  And the good news is...that’s easier than ever before. You just need to be willing to detach from your own desires and goals and feel into the desires and goals of the people you want to serve.

Visit Lukas here: www.LukasResheske.com and his facebook page, under "Lukas Resheske".

---

Interested in learning more or apply for a podcast invitation?

➡️ Click here: https://chaosmap.com/talk and select the time from the form. 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 7, 2019

“If somebody is looking for a mattress, don’t sell them a mattress. People are looking for a better night’s sleep."

You have likely heard this expression before.

The idea is that you are selling results and solutions, not the actual "thing". 

Sell the sizzle not the steak. The hole, not the drill, etc.

The benefit of the benefit. (that one goes deep!)

You might be guilty of selling the "object or thing", and going too fast towards a purchase. You'll scare potential buyers off along the way.

There's a better way.

In this episode, you'll learn how we at chaosmap.com think about this, and how you can begin to change your approach and messaging to address these concerns across the customer journey.

The framework and messaging changes from top of funnel (ice cold traffic), middle of funnel (warm traffic) and bottom of funnel (hot traffic)

 

⬇️ Download a copy of the free document (PDF) here: https://chaosmap.com/docs/messaging-framework.pdf


Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

Visit masteroneskill.com to learn more and how we might help you.

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 5, 2019

How would you like to show up in a more "omni-present" manner online? And, make it happen without creating content and spend time submitting "everywhere"?

I share a simple "one", "two", "three" stepped approach to leveraging one core piece of content and blow it up across multiple platforms. 

You'll present various content types (including text, for search engines and humans that like to read) for broad release and unique channels consumption.

This is part 1 of the "content explosion series" - and it's super easy to get started.

>> Download a copy of the content document (PDF) here:
https://chaosmap.com/docs/how-to-grow-content-x-media-giant.pdf

Interested in getting personally coached by Jon to develop traffic, leads and sales?
>>Click here: https://chaosmap.com/talk

If you liked this presentation, please review the podcast, subscribe, share it with your friends.

CONNECT WITH ME:

Website: https://www.chaosmap.com

YouTube:

https://www.youtube.com/watch?v=ScZRTKa89Ss

LinkedIn:

https://www.linkedin.com/in/jrognerud

Facebook:

https://www.facebook.com/ChaosmapMarketing/videos/559727207861134/

Until next time, your boy, - Jon

Mar 5, 2019

Do you work as an executive in the automotive industry? Are you in charge of revenue, sales and growing auto dealerships?

Then listen to digital marketing expert and Facebook ads whiz Jay Nisbett ... This will change the way you approach growing your dealerships and leveraging Facebook Ads in 2019 and beyond.

The Company Mission


To help companies be everywhere with an “omnipresent” digital strategy.

Who We Are


A leading B2B digital service provider, The 407 Group provides small to medium and enterprise level businesses with the service, support and professionalism they need when trying to grow their business and become sustainable in today’s competitive online markets. 

Clients include:

Kia

Mitsubishi

Boy Scouts of America

Primarily serving the automotive and real estate industries with broad spectrum digital marketing, automation tools, chat bot systems, and cloud consulting services ensure their clients can get the custom tailored services they need at prices that won’t break their budget.

What We Do

Headquartered in Orlando, FL and serving the needs of our clients around the world, The 407 Group is an independently owned and operated digital services agency providing a wide range of services designed to help our clients grow and succeed. 

As one of the leading full-service digital agencies, we are committed to offering anything and everything digital to promote our clients’ businesses online presence. 

We focus on building sustainable relationships with our clients based on service, support, and success. Our reputation for putting our clients’ brands and businesses everywhere has made us the number one choice for small businesses throughout Florida and the rest of the US.

Many of today’s small businesses fail due to lack of exposure. They might have a good product or the best services, but if no one knows who they are, it won’t matter. 

We help those businesses become well known both in the digital and real worlds plus ensure they get the online visibility their brands need to succeed. If you want to grow your business with a dedicated team of professionals who listen and respond to your needs, contact The 407 Group today for a free consultation.

Our Work

We’ve worked with dozens of clients in addition to wholly-owning online brands and SaaS companies, which are used by our company internally in addition to end-consumers.

Additional clients they've worked with:

Fresh Made Kitchen Restaurant Group

JKR Ads

In the past year, I've turned my marketing agency from a side job to my primary source of income. There are a lot of growing pains associated with scaling up your business - you need to maintain your quality of service to retain clients while building your pipeline, network, and list of offerings. I've recently been happy with my companies ability to grow which is primarily due to our ability to document processes and contract out our work while maintaining our quality.

We've spent a lot of time honing our outsourced back office to fulfill orders so that we can focus on scaling up our list of clients. Because of this, we should be able to handle a 400% increase in accounts this year alone.


A big automotive conference in Orlando this April called Digital Dealer is a place where dealers come to talk digital marketing strategy. 

We're looking to unveil a chatbot system we've partnered up on at this conference. So a dealer can purchase the bot and give their audience an instantaneous way to connect - it offers a car trade in valuation, a soft credit pull for instant approval, and so much more. 

We've spent the last 2 months preparing a huge prospecting list and building out our product offerings so we can kill it at this conference. 
As an owner, it's tough to say "lets take a couple weeks or months to prepare for our next move" but with our new offerings and back office fulfillment processes in place, it will be worth it. Obviously chasing immediate sales is the quickest route to making some money - but as an agency owner, I've found you can also drown in opportunity, so taking time to pick your battles is a key to effective scaling.

Building a business as we have is really is all about processes and people/relationships. 

I'd heard it a hundred times while I was at Florida State University studying real estate and entrepreneurship. But no one ever really talks about how to build processes or how to identify the right people you need to talk to. 

In digital marketing, the team with the best-DOCUMENTED strategy wins. 

When you're a one-man show, it's really easy to have the best strategy - you're the only one who needs to know it. The key is in the execution - so you need highly detailed documentation of your plan and how your company works... or else you'll be stuck with just a handful of clients because you can't scale. 

A huge piece of our ability to potentially grow up to 400% this year is based on the fact that we have over a couple hundred page SOP binder so that anyone (whether they're overseas or in our office) who begins working with our company can jump right into the tasks at hand. 

Everything we do from finding prospects to set up campaigns to our chatbot fulfillment processes is well documented and easy to follow.

I'm inspired by my dad whom I started working for after college and has really supported me on this digital marketing journey is number one on my list. 

He's by far the most knowledgable businessman 
I know and definitely motivation behind me working so many hours a week. Outside of him, I'm a huge fan of Grant Cardone and Bezos. 


Cardone because he's literally everywhere - he's one of the few that have found out the secret to brand building in this era, plus, I'm a huge fan of real estate which he's the king of. 

Bezos isn't as loud-mouthed as Cardone, but we (as a society) haven't seen his level of innovation since Steve Jobs.


If you want to reach Jay, try these:
Company: The407Group on social media

Personal:

http://facebook.com/jay.v.nisbett

http://twitter.com/jaynisbett

http://youtube.com/jaynisbett

http://instagram.com/jaynisbett

http://linkedin.com/in/jaynisbett

jay@the407group.com

---

WANT TO CONNECT WITH JON AND GET A FREE STRATEGY SESSION? (ASK IF YOU CAN JOIN AS A PODCAST INTERVIEWEE)

Website: https://www.chaosmap.com/talk 

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 2, 2019

Are you in the Fitness/Health/Wellness markets?

If you are a local, professional business owner that wants to grow your business with new clients and customers then pay attention today, and listen to this broadcast. 

Make sure to download the process diagram below.

Chiropractors, doctors, dentists, gyms, yoga studio, gym, fitness centers, wellness/spa centers, medical practices, professional services will get great results using this new business strategy shared here.

⬇️ Download a copy of the free document (PDF):

http://chaosmap.com/docs/fitness-health-wellness-new-business.pdf 

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME: 

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Feb 22, 2019

I today's podcast, I speak with Alex Melen, Co-Founder of Smartsites.com - on growing and leading a digital marketing agency.

Learn how everything started and how they overcame the challenges ahead.

Smartsites.com is a full service digital agency started to help Small and Medium Business's succeed online.

Since the founding in 2011, SmartSites has grown to over 85 employees spanning 6 offices worldwide. They work with thousands of business on their digital marketing and have created tends of thousands of websites.

The reputation and stellar service is what sets them apart and helps fuel steady growth.

Smartsites.com has been featured in the INC5000 fastest growing companies in the US for the third time in a row - with a consistent 100%+ growth.

In today's broadcast interview:

You'll learn about the challenge of running a digital marketing agency and how it has been fueling growth while maintaining stellar service, reputation and also not sacrificing company culture and employee moral.

This year, Smartsites is working on growing the company to 100+ employees and will also be once again upgrading NJ HQ office to accommodate the growth.

The biggest insight and also challenge for Alex (and Mike, his brother & co-founder), has been to let go of direct oversight over many parts of the business.

Alex puts complete trust in the amazing team they have built... but it's still been challenging to limit executive involvement in so many of the companies operations as they continue to grow.

Maintaining the 5* reputation has also been a very important goal and challenge for them and they always keep that as the top priority in everything they do.

Alex is an educator, speaker and loves to give back.

He's on all social media channels. The best bet is to check out his personal site at www.alexmelen.com and use the social media links in the footer.

--- Interested in more information and being interviewed on our podcast?

➡️ Click here: https://chaosmap.com/talk and click the button to select the time from the page.

If you liked this podcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website:

https://www.chaosmap.com

LinkedIn:

https://www.linkedin.com/in/jrognerud

Facebook:

https://facebook.com/chaosmapmarketing

 

Feb 22, 2019

In this episode, we'll talk with Azriel Ratz, The King of Facebook Ads and CEO of https://ratzpackmedia.com 

We'll find out what you need to get started with Facebook ads - and ultimately, to see success!

Azriel passionately talks about data, knowledge and understanding of essential KPI's.

You'll learn more about the importance of:

A/B testing, audiences, retargeting, psychology, offers, messaging, ad types, creatives & funnels.

He covers e-comm and lead gen, so it'll apply to what you are doing.

And, he shares the 6 targeting types that you must consider when preparing to run Facebook Ads:

Email subs, website visitors, fb page likes, fb page engagement, instagram page engagement, and if relevant - facebook friends (friends of fb likes - a cool 'hack'!)

There is a goldmine of information in this interview to help change the way you approach & run FB ads.

Don't miss this and be sure to take notes!

Connect with Azriel:
https://ratzpackmedia.com
https://www.facebook.com/ratzpackmedia/
Connect directly on Facebook (Messenger): Azriel Ratz

Thank you!

---

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON:
Free Session: https://www.chaosmap.com/talk
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.facebook.com/chaosmapmarketing

Feb 17, 2019

In this new episode, in part 2 of the Facebook Ads Audit process, I discuss the finer details of the actual FB account audit.

The results from this audit will have a positive impact on your overall ad campaigns. This is a proven audit process that works, over and over again, and in any market.

However, the most important success factor of your advertising is not the traffic, although traffic is a starting point. It's going to come down to your funnel.

The steps to a successful e-com/lead gen sales boil down to these 5 steps in a process:
Creation and use of smart funnels
Ad concept testing
Optimization
Maintaining
Scaling

The document (download below) shows the framework and more details.

Reference to part 1 of the facebook ads audit (agency version):
*Find the first part in episode: #020

⬇️ Download a copy of the free document (PDF) here:
https://chaosmap.com/docs/facebook-audit-account-detail-part2.pdf

At the agency, we have core areas of focus for any FB advertising project/campaign. See below.

Focus Areas

  • Profitable Ad Spending
  • Retargeting
  • Facebook Pixel Management
  • Targeted Audiences (where your buyers live!)
  • Lookalike Audiences
  • Advanced Ad Strategies
  • Converting Ad Copy
  • FB Algorithm Expertise & Knowledge
  • Reporting and KPI Summaries (updated weekly)

Interested in getting personally coached by Jon to develop traffic, leads and sales? Or, you want to get started with a full service FB paid media engagement?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:
Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

#chaosmap

Feb 15, 2019

In this episode, I'm excited to share how Janet E Johnson, from www.janetejohnson.com provides big wins for her clients. This is both from a social media agency perspective, as well as a trainer, speaker and coach. I've known Janet since 2016, when we spoke at a Social Media Conference in Minnesota.

Janet E Johnson has more than 20 years of experience and millions of dollars earned for clients and her own business using online marketing strategies. Her career started on the internet selling on eBay in 1998.

She runs a social media agency and training company. Specialties are Facebook and Instagram marketing and ads, Pinterest, Content and Video Marketing.

She is also the host of a popular marketing podcast, Business Growth Time.

In her career, Janet has worked with large brands, as well as local business and entrepreneurs.

She has been featured on National Institute of Social Media, Social Media Today, Social Media Pros, Entrepreneur, Inbound.org, Ecommerce Business School and a number of other top publications.

---

Interested in getting personally coached to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

YouTube:
https://youtube.com/jonrognerud

 

Feb 13, 2019

In this episode, learn the 4 step process to getting more client or patient appointments with webinars and automatic scheduling.

You'll see how this approach of automation, strategies and set of tools can bring your customer acquisition to the next level!

⬇️ Download a copy of the FREE document (PDF) here: https://chaosmap.com/docs/client-sales-process-for-appointments-chaosmap.pdf

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Visit: https://chaosmap.com/talk and select a time that works for you.

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Feb 9, 2019

In this episode, you'll learn the 2-step approach we use to enable new prospects (clients) to see our process, educate them, help them while we position relationships for advertising success.

It's about creating a helpful information flow that works for them as much as it does for you.

You'll see how an audit in this manner positions you as the expert and the agreements that can come out it.

This is The Ultimate Facebook Ads Audit PART 1 - Agency On-boarding Edition: "Introducing The Online Sales Growth Structure For Advertising Audits"
#chaosmap

Want more? --> www.chaosmap.com/talk

FREE Download of the audit/onboarding framework:
https://chaosmap.com/docs/facebook-audit-agency-review-online-growth.pdf

Please add a "like" review to this podcast if you enjoyed it.

On YouTube:
https://www.youtube.com/watch?v=_xz4XNOiu8s

 

Jan 31, 2019

In today's episode - learn the insider strategies and NEW thinking on what it takes to massively grow your business in local markets. from the master of local marketing, Mr. Ben Stocks.

Here's a bit on his background:

- Started a business (a gym) at a young age (20) and never looked back
- Had no trouble working long hours with a ton of "manual labor" put in but until he learned marketing he was always STUCK and had no growth in the business
- Learned from the best and continue to, and now he helps businesses (mainly local) 2-10X their revenue using sustainable and predictable marketing strategies

You'll hear about the top issues facing any local business owner and what you should consider before just adding "traffic" to your website and social media assets.

Connect with Ben here: MeetingwithBen.com

Broadcast with Jon Rognerud from Chaosmap.com

Jan 30, 2019

In this episode, I cover 5 funnel frameworks to building your own webinar (VSL style) funnels.

These types of funnels, using webinars or Video Sales Letters (VSL) brings in millions for companies across the globe.  Have you tried these?

We use them for clients too and they are very effective for driving appointments and sales, when done right.

First, you must understand the basic frameworks. Second, pick the one that matches your business optimally, and start driving traffic to it.

BONUS:

You'll also learn about the MVF (minimal viable funnel) - and how adding more value at the top of your customer journey can shorten the user experience, and bring leads and sales faster to your organization.

#chaosmap

https://www.chaosmap.com/book-me displays a calendar where you can pick your own time to meet.  If you want us to show you how you can implement this for your own business, we can talk about that. There may be an opportunity.

Go! 

 

Jan 25, 2019

More details and transcript on:

https://chaosmap.com/podcast-media-and-marketing/ 

(A bit of audio was cut off due to a mic problem).

Thanks to David Vogelpohl and the entire www.wpengine.com team for providing such great technology and business leadership!

--- Hi David & Welcome! Please introduce yourself: Awesome, thanks Jon.

I’m the VP of Web Strategy at WP Engine and my role is in leading teams supporting WP Engine’s contributions to WordPress Core, supporting technology partners in the WordPress ecosystem, and I am also the StudioPress brand lead within the WP Engine business.

I’ve been in digital since 1996 and have worked both in-house and owned my own WordPress digital agency.

I have experience leading teams building and optimizing digital revenue strategies across a wide variety of industries.

I’m a regular speaker at technology and digital marketing events where I leverage my technical business background to bring marketing insights to nerds and nerd insights to marketers.

--- What are you working on now, and what are some exciting new things in "digital"?

One of the most exciting things I’m working on now are updates to the Genesis framework and StudioPress themes to help make building WordPress sites easier than ever.

Genesis 2.8 (released in January) includes a demo content auto-loader that turns hours or days of setup time loading demo content into minutes.

Using themes built with Genesis 2.8, users can quickly load in demo Gutenberg blocks and requisite plugins for the kind of site they’re building. The Gutenberg blocks are also re-usable, which makes it easier to use elements again and again as site owners continue to evolve.

I’m excited about Genesis 2.8 and the demo content auto-loader as it helps solve “the most annoying problem on the internet”... “My theme doesn’t look anything like the demo!!!”

On digital trends: One of the more interesting and effective things to emerge in the last few years is account based marketing (ABM) or using retargeting and ad networks to get the right ad to the right person or group of people.

Having the power to put ads in market in this way gives marketers the ability to tailor messages and funnels like never before. Additionally, sales teams and marketers are also more tightly connected than ever.

Through ABM, marketing teams can literally help close the deal with direct and exact knowledge of the stage of the deal and perhaps the right information to present.

Of course with the power of ABM comes great responsibility to make sure you’re getting the right level of consent and being on top of your data retention strategies (in various forms depending on geography) in order to drop the pixels to place targeted ads; however, once you master navigating the waters of consent, ABM can be a powerful arrow in your quiver.

--- In your professional journey, David - what are some BIG learned lessons along the way?

Every one of us is on a non-stop mission to spin plates. We spin plates at home keeping things clean or paying our bills. We spin plates at work keeping our inbox clear, or as leaders.. keeping our teams moving in the right direction.

Early in my career as a leader as I moved from team to team spinning my leadership plate I would spend a lot of time teaching people how to spin the plate “perfectly”, rather than working with my teams to figure out the best way to spin the plate.

The result of this approach was that when I returned to the plate later, things had gotten worse. The plates were wobbling and weren’t spinning in the “perfect” way I left them.

The instructions had gotten lost, processes broke down, and the structure I had left experienced entropy as structures tend to do.

After experiencing degraded plate spinning, I got some advice from a few smart friends and changed my approach.

Instead of focusing on how the plates where spinning, I started focusing on how to support my teams at being better plate spinners. What strategies could they come up with to spin the plates in the perfect way?

The result of this approach was that when I came back to the plates, they had actually gotten better! Now there were 3 plates spinning and laser beams keeping the plates from wobbling.

It was incredible. The lesson I learned was that by focusing on helping your teams evolve their strategic thinking and operational execution abilities, you can scale your leadership impact exponentially and help create the next generation of leaders to help push your business forward.

--- Biggest insight, distinction or takeaway?

Focus on performance as a product.

How your visitors experience your brand is key to you getting them to open up their wallets, click on your ads, or fill out your lead form.

Just remember that in a world of questions, the fastest answer wins.

Read more about the initiatives David supports at www.wpengine.com/blog  and www.studiopress.com/blog

Follow David on Twitter at www.twitter.com/wpdavidv 

Jan 22, 2019

Creating landing pages for your ad traffic is really not that complex. However, most business owners I speak to have no real understanding of the psychology, layout and technical aspects of building highly converting landing pages.

In this podcast, I talk about the essential items you must include to get better converting pages, and that will ultimately result in better quality leads.

The recording was cut short, but if you'd like the presentation and download of the page framework, just reach out to me on support@chaosmap.com

Corporate site: www.chaosmap.com

 

Jan 17, 2019

If you are the owner or a partner in a professional services business (plastic surgeon, med spa practice, law office, accounting firm, real estate broker, financial planner, management consulting firm, training and development company and any higher end service based business) - make sure you listen to this podcast episode completely!

I'll take you through the most common online problem of capturing essential lead data, and what to do with it. Most often, 80%+ of essential customer, client or patient data is lost because of poor or no follow-up. 

But...that's not the biggest issue still.  It starts by providing a unique, and highly engaged user experience that sets the right expectations.

Listen while I outline the main problem, and solve it by offering different and new ways of thinking, and how to design a funnel experience that your user-base will love! (and so will your chief financial officer)

Original broadcast - Live Facebook: https://www.facebook.com/ChaosmapMarketing/videos/209917479853395/

Get more information here: https://chaosmap.com

Jan 16, 2019

If you are planning your next live events, workshops, seminars, conferences and even webinars, here's how you can sell more tickets using Facebook Advertising. And, you can do it profitably.

I share the Phase 1 and Phase 2 sections, which include the "Social Proof" and "Event Sales".

You'll learn how we matched CRM data and warm targeting with Facebook, and ran creatives directly to an offer that sold over $93,000 dollars in about 7 weeks.

Original: https://www.facebook.com/ChaosmapMarketing/videos/1825171324261051/

If you'd like some help, we have a free call available right now at http://www.chaoscall.com

Corporate site: https://chaosmap.com

Jan 13, 2019

In the Facebook ads platform, there are many different types of campaigns and ad types that you can test. Perhaps it's even got you confused.

In today's podcast, you'll hear me talk about "Lead Ads". They are fast and quick to get going, and especially for local businesses, for example in the medical field - plastic surgeons, doctors, med-spas, etc (we do a lot of business in these markets).

I discuss why you might consider lead ads, what targeting options to choose, examples, and also why they are also potentially harmful (imagine that!).

Original video/broadcast: https://www.facebook.com/ChaosmapMarketing/videos/225222451693535/

If you like this, happy to help provide our blueprint and strategies you can use on: http://www.chaoscall.com

Corporate Agency Site: https://chaosmap.com

Take imperfect action today!

 

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