We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
P.S.
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
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Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)
P.S.
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com and set up a consultation.
Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.
Here are some of the key areas we cover with "SEO Steve"...
A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?
B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc. How and when do you decide on a strategy for a business? Is this done through an SEO audit?
C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?
D – How should webmaster protect themselves against Google’s core updates?
E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?
F – What “must-have” tools for SEO should one use today?
Learn more at https://wiideman.com and also on https://twitter.com/seosteve
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This podcast provided by Jon Rognerud at www.jonrognerud.com