Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud




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Jun 25, 2020

In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen... 

Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.

When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.

Start here:

Google Trends

Twitter Trends

Yahoo Trends

BuzzSumo (popular topics/trends)

AnswerThePublic (scraped questions/answers)

SparkToro - the websites feature (where spending time, content collaboration opportunities)

Glimpse (what consumers are interested in)

Pinterest Trends (inside Pinterest, fashion, food, drink, etc)

Emarketer - trends, research, consumer interest

Similarweb - undercover marketing strategies and content

Adding keyword research should also be mentioned, specially when you drill down even deeper.


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#chaosmap #googleads #jonrognerud

Jul 2, 2019

Funnels and funnel hacking is an internet "sport" these days.

Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered.

It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful.

The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale.

But where / how do you start building a funnel, and what tools can you leverage to get this built?

We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool.


Make sure that your funnels are dialed in before your pour more money at the top end.

Want to discuss further?

Visit - and book your time for a quick 15 minute strategy session.



Jun 28, 2019

Humans are visual creatures.

I can certainly speak to that, beats boring text every time!

It's easy to engage prospects in conversation when looking at a visual representation of what you have.

When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.

Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.

These diagrams can be either static or dynamic (pulled from backend data, realtime).

There are free and paid solutions out there, including more "advanced" software apps like for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)

Here are the ones we have tested, and that you should try:

For marketing funnels:

*** Don't miss this:
Free workshop on mastering events with live ads:

Mar 9, 2019

Lukas Resheske, copywriter extraordinaire - is responsible for $100M+ in growth and profits for clients over the past 7 years.

Learn how Mastering This One Skill can change the trajectory of your life and business.

Mr. Resheske is a professional copywriter. Trained over 100 junior copywriters who’ve been hired by companies like Agora, Mindvalley, Hayhouse, and other major publishers, along with several 6-figure freelancers and 7 figure business owners.  

Currently he works on large promos for very select clients, train copywriters for in-house or freelance careers, and work with medium/large companies training their in-house marketing teams in copywriting.

He has the most effective training program on the planet for turning anyone into a world-class copywriter, and he doesn't do things the normal way in that program.  

Most people have "hands-off" or very low touch programs that are ineffective...73% unopened, less than 1% completion and success rate, etc. His program has an 86% ‘graduation’ rate and a 100% recommendation rate.


The biggest opportunity comes from understand your audience the best.  And the good news is...that’s easier than ever before. You just need to be willing to detach from your own desires and goals and feel into the desires and goals of the people you want to serve.

Visit Lukas here: and his facebook page, under "Lukas Resheske".


Interested in learning more or apply for a podcast invitation?

➡️ Click here: and select the time from the form. 

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Mar 2, 2019

Are you in the Fitness/Health/Wellness markets?

If you are a local, professional business owner that wants to grow your business with new clients and customers then pay attention today, and listen to this broadcast. 

Make sure to download the process diagram below.

Chiropractors, doctors, dentists, gyms, yoga studio, gym, fitness centers, wellness/spa centers, medical practices, professional services will get great results using this new business strategy shared here.

⬇️ Download a copy of the free document (PDF): 

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: and select the time from the form.

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.






Jan 17, 2019

If you are the owner or a partner in a professional services business (plastic surgeon, med spa practice, law office, accounting firm, real estate broker, financial planner, management consulting firm, training and development company and any higher end service based business) - make sure you listen to this podcast episode completely!

I'll take you through the most common online problem of capturing essential lead data, and what to do with it. Most often, 80%+ of essential customer, client or patient data is lost because of poor or no follow-up. 

But...that's not the biggest issue still.  It starts by providing a unique, and highly engaged user experience that sets the right expectations.

Listen while I outline the main problem, and solve it by offering different and new ways of thinking, and how to design a funnel experience that your user-base will love! (and so will your chief financial officer)

Original broadcast - Live Facebook:

Get more information here: