Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud




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Jan 11, 2019

Today I'm covering the VERY IMPORTANT topic of targeting your perfect customers, client or patient - using Facebook ads.

If you are an advertiser, you know of the Facebook Manager tool, and the many options you have available.

An area that is essential to success with ads, is making sure you're doing the research of your audience, and compile data to get the best targeting options you can. From this, you can test and get results faster. - if you want to see how to use this for your business (it's a FREE call). - if you want to learn more about what we do, services, documents and training.

Facebook LIVE:

Jan 10, 2019

QUESTION: How can you manage, control, deploy & track multi-sourced scripts (e.g. Google, Facebook, Twitter, LinkedIn, etc) - when there are so many?

Here is my podcast presentation where you can use my "Manage & Deploy" framework to set this up. (Plus, your webmaster will be happy too!)

Sourced from:

If you need help, visit - it's a FREE call to help you.


Jan 9, 2019

In this episode, I cover the FIVE STEPS you must follow to make Facebook advertising have the most positive returns for your business.

You'll remove the hope and guesswork, and learn the system we use for all our clients.

The research, development, buildout, testing and scaling of ads can be done right when you put these steps into milestones, and finishing them.


For more info, visit the main site at



Jan 8, 2019

BRAND NEW! Today's podcast will share how to think about developing your own advertising and landing page framework to grow your business. Plus, you'll see a fully developed funnel to sell more, as you build good will and share value as an authority leader for your market.

This is geared towards beginners, but more advanced folks will enjoy this refresher.

JOIN US (FREE): - has more free training for you this month, but the clock is ticking, so take action if you want to see how to implement this for your own business.

You can also find us on YouTube at


Jan 5, 2019

Welcome to the Facebook(tm) Ads Lead Gen Framework - Part II.

I talk about how the 5 steps to get your marketing & sales engine is essential to getting your traffic attraction just right.

I also cover the hot and cold traffic opportunities to build audiences on Facebook that you can build ad creatives and copy from.

Now that you have Part 1 and Part 2 in the lead gen framework, you'll have no excuse but to plan it, build it and track the results as you go to launch.

Learn more: and

If you have any questions, please post on the Facebook page.



Jan 3, 2019

PART 1 - This is the first part of a presentation of the Facebook Lead Gen Framework for Ads.

Beginning with the source traffic is the wrong way to look at building out your own lead gen framework.

You have to begin with the end in mind, and Jon explains why this is so important, and then goes through the steps to create the framework. for more information.

Sep 22, 2016

A Functional Sales Model

If you are struggling to sell on Facebook and via your ads, it's most likely because you are "forcing your message" to the wrong people, at the wrong time - and only to the top percent of buyers.

What about the "other" folks out there? The ones that don't buy right away? We call these the "96%".  That's going to change the way your business grows. Fast.


You know that your message needs to be presented between 7-12 times before "they" (your audience) buy. You've heard this before, right?

Using the Facebook platform, you can essentially re-target visitors and existing CRM data, if you so choose. It's a hyper-targeted framework for presenting your on-going messages to a "warm" target that already appreciates what you do.

Plus, you benefit from lower click costs.

As you A/B test ads and landing pages, you can get a terrific return on your investment. We call this maximizing your ROI.

Learn more at

Sep 16, 2016

If you are an author, coach, consultant, speaker, online marketer or advisor of any kind, the dollar-a-day ad strategy on Facebook is for you. (Big thanks to Dennis Yu at for the idea, go there to learn more.) 

Learn how to build an authority presence on Facebook, and attract media to get your message out to "millions" over time, with a focused effort, and a small budget to start.

Learn more at and watch my youtube channel at

Please share if you like it!

- Jon

Sep 8, 2016


A question I get often is this: “How do we best target our Facebook ads”?

The idea that you present a message to a target audience is well known among marketing geeks, but is often not utilized to the fullest degree by business owners.

And, as you’ve seen in my other posts, an established and clear goal must be front and center before starting any ad campaigns.

  • More likes?
  • More comments?
  • More shares?
  • More sales?
  • More leads?
  • More conversions?
  • More content visibility?

These are just a few of the questions to ask as you consider approaching Facebook advertising. You must know where you are going, and determine that the ad platform will reach the audience your are planning for. Google, LinkedIn, Twitter, Pinterest, YouTube have their own ad platforms too.

Please share if you like this! In advance, thank you! - Jon Rognerud


Sep 1, 2016

Facebook ads and the entire ads platform can seem like hell on earth at times.

In fact, you are probably struggling with the whole idea right now.

As a business owner, marketer and entrepreneur, you’re excited to share your message, your products, your services – your content.

Advertising on Facebook seems like the reasonable thing to pursue, and others have told you so as well (probably even me).

You have heard that advertising done right can turn into profit, but there’s a (BIG) problem.

That beast is preventing you from getting past the barrier and onto the next level.

I talk about that in this episode, and I hope it helps you.

Learn more on and my YouTube channel: 

Aug 30, 2016

Google is the largest search engine on the planet.

Being found atop Google is one of the best strategies for your business. I'm talking about natural or organic search engine results, not paid strategies like Adwords.

SEO (search engine optimization) provides the most trusted click. Users have a "high-intent" purpose to reach their information, and when you are shown high in the results, and they engage with your listing (webpage), you will improve traffic and eventually conversions (sales) when done right.

Learn More:

Find me on and subscribe for more training and products on

Aug 25, 2016

The keys to successful advertising, and especially on the Facebook ads platform does not begin with the tools or the platform itself.

Some of these keys will surprise you. But, this will really help you get clarity on how and where to start.

It's true for most all of online advertising for business growth.

Visit for more training.

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