Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
RSS Feed Subscribe in Apple Podcasts
Media And Marketing w/Jon Rognerud




All Episodes
Now displaying: Category: sales
Sep 22, 2016

A Functional Sales Model

If you are struggling to sell on Facebook and via your ads, it's most likely because you are "forcing your message" to the wrong people, at the wrong time - and only to the top percent of buyers.

What about the "other" folks out there? The ones that don't buy right away? We call these the "96%".  That's going to change the way your business grows. Fast.


You know that your message needs to be presented between 7-12 times before "they" (your audience) buy. You've heard this before, right?

Using the Facebook platform, you can essentially re-target visitors and existing CRM data, if you so choose. It's a hyper-targeted framework for presenting your on-going messages to a "warm" target that already appreciates what you do.

Plus, you benefit from lower click costs.

As you A/B test ads and landing pages, you can get a terrific return on your investment. We call this maximizing your ROI.

Learn more at

Sep 8, 2016


A question I get often is this: “How do we best target our Facebook ads”?

The idea that you present a message to a target audience is well known among marketing geeks, but is often not utilized to the fullest degree by business owners.

And, as you’ve seen in my other posts, an established and clear goal must be front and center before starting any ad campaigns.

  • More likes?
  • More comments?
  • More shares?
  • More sales?
  • More leads?
  • More conversions?
  • More content visibility?

These are just a few of the questions to ask as you consider approaching Facebook advertising. You must know where you are going, and determine that the ad platform will reach the audience your are planning for. Google, LinkedIn, Twitter, Pinterest, YouTube have their own ad platforms too.

Please share if you like this! In advance, thank you! - Jon Rognerud


Sep 1, 2016

Facebook ads and the entire ads platform can seem like hell on earth at times.

In fact, you are probably struggling with the whole idea right now.

As a business owner, marketer and entrepreneur, you’re excited to share your message, your products, your services – your content.

Advertising on Facebook seems like the reasonable thing to pursue, and others have told you so as well (probably even me).

You have heard that advertising done right can turn into profit, but there’s a (BIG) problem.

That beast is preventing you from getting past the barrier and onto the next level.

I talk about that in this episode, and I hope it helps you.

Learn more on and my YouTube channel: 

Aug 25, 2016

The keys to successful advertising, and especially on the Facebook ads platform does not begin with the tools or the platform itself.

Some of these keys will surprise you. But, this will really help you get clarity on how and where to start.

It's true for most all of online advertising for business growth.

Visit for more training.