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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud
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Now displaying: Page 4
Apr 15, 2019

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message?

Well today, it's your day!

If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time!

Here's the 10 steps in PDF format - and I cover it on the broadcast today:

https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf

Here they are (Dan Kennedy, found in his Ultimate Sales Letter book)

  1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
  2. What are they afraid of?
  3. What are they angry about? Who are they angry at?
  4. What are their top three daily frustrations?
  5. What trends are occurring and will occur in their business or lives?
  6. What do they secretly, ardently desire most?
  7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
  8. Do they have their own language?
  9. Who else is selling something similar to them, and how?
  10. Who else has tried selling them something similar, and how has that effort failed?

Listen and learn how to find and collect data so you can get better responses to your ads, copy and online marketing efforts!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 12, 2019

Let's talk about expanding and growing sales for your local, small business. 

It seems overwhelming at times, doesn't it?

And, on top of that, business flow is not always consistent, and not predictable...

There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first.

That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com)

BUT ... here's the good news:

...you only new a couple of ideas to start implementing that can really help increase sales volume and foot traffic to your local store or shop.

In today's broadcast - I share 19 different ideas you can use to increase sales and trust within your geo-fence.

Take notes as always... and I hope this inspires you to take action!

Interested in getting personally coached by Jon and team to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

 

 

Apr 11, 2019

Where should you start your advertising? Google? Facebook? YouTube? Twitter?

And, what's the best campaign approach?

Today's broadcast is about paid advertising and where to start - a common question.

I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!)

* Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters.

BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right.

--

Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities.

We use the information found in his book. In it, Mr. Schwartz talks about the different levels of awareness:

1. The Most Aware: Your prospect knows your product, and only needs to know “the deal.”

2. Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him.

3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.

4. Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution.

5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

If you are using Facebook ads for example, we'll typically develop a strategy, including ad creatives, copy, lander content and with a communication style that speaks to these different areas. Different messages at different times.

However, in today's broadcast - we're using Justin's ladder to show where to consider starting your advertising - based on the "awareness levels", budgets and company goals.

Let me know what you think!

===

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

 

Apr 11, 2019

The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation. 

But, here's the truth:

Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise).

That means accessing the analytical as well as the creative mind. 

Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that you can track and measure.

Creativity - because you cannot just mirror (or worse, copy) what others are doing, but need to come up with ideas and angles that stand out in your market, and that are helpful and unique at the same time.

Content creation ideas is what I'm discussing today: https://chaosmap.com/blog/content-creation-ideas-more-organic-traffic/

(The end result is that you'll get more traffic, more authority and brand lift)

This broadcast is coming to you from Chapman University in Orange, California (I lectured two sessions on performance marketing - which included analytics, google tag manager, Facebook ads/audiences/pixels and data collection).

Thanks again to Professor Niklas Myhr, the "Social Media Professor" and his awesome students for the lunch and invite!

No need to over-analyze. Start simple and begin today! :-)

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 9, 2019

Mr. Chris Boggs is a well-known search marketing expert  and business advisor in the search marketing community. 

Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences.

This comes from his personal nature and style of communication, and from almost two decades in the search business.

He stays current on the business of search and social, still learns every day - and loves to share his wisdom as a speaker, consultant and business owner.

I was invited to speak at a SEMPO confererence (Chris is still a board member) in San Diego a few years ago, and we had a chance to connect yet again.

Along with other board members, like Michael Bonfils and Mike Grehan, Chris is a BIG advocate for the promotion of search, data / analytics and helping to develop growth opportunities for clients, agencies and search marketing professionals in general.

Chris Boggs, owner of Webtrafficadvisors, has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, Paid Search, Analytics, and Social Media.

The core mission at Webtrafficadvisors is:

Enabling companies and agencies to design > develop > implement > measure > evolve online marketing.

Chris grew up in Europe, Australia and the United States, and speaks conversational French and Dutch. Chris proudly served in the USMC, and is a soccer coach/player and golf caddy for his son in upstate New York.

What you'll learn:

a) changes in the 'search' marketplace, for both clients and agencies - large (enterprise) and small "mom & pop" companies.

b) how to best structure teams in larger and smaller companies, to serve clients better - and what executives look at for success.

c) how to start attracting the right clients if you are just starting out in the search marketing business.

d) international concerns and differences.

e) power tools that he uses internally to his business.

f) why there is still A LOT of opportunities in the search marketing business. In other words...SEO is NOT dead! (and not anytime soon)

Listen and learn to this inspiring, thoughtful and fun interview with Chris Boggs!

Connect with Chris here:

https://www.webtrafficadvisors.com/ or @boggles on Twitter

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here for a FREE session

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 8, 2019

Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine.

Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media.

Essential learning:

a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research.

b) Benefits and drawbacks, risks.

c) Trading opportunities and what it may mean for you.

d) Tools, apps and the CoinGenius.ai platform. 

Plus, you'll learn how he goes about marketing the business, hiring scientists... how he gets talented, relevant experts to build this trading platform + getting the message out. (*platform launching soon!)

He'll also share a bit about his background and what brought him to add this valuable service to help his audiences get smarter about investments.

Reach out to Jeremy here:
website: http://www.coungenius.ai
email: info@coingenius.ai
Twitter: @Jeremy_Born

Thanks, Jeremy .. for the in-depth conversation on this exciting opportunity!

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===
Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 8, 2019

Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com

He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others.

Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging.

Listen to the story, and more importantly ... how you can use their model to create opportunities and leverage expert blogging for yourself so you can create more income and freedom in your life.

And - consider what they are doing with growing web traffic outside of just organic search (SEO). They are heavily using Pinterest organic, with some paid media.

Currently, they drive over 200,000 visitors per month to their blogs via organic Pinterest traffic.

HOT TIP: Don't do all this Pinterest work yourself! Hire experts like Kate & team at http://www.simplepinmedia.com

Thanks for a great interview, Alex!

Reach out to Alex and his team at:

Personally:
https://www.instagram.com/alexnerney/

Business:
https://createandgo.com/contact-us/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Apr 7, 2019

Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business.

So today...

I'll dissect the model that we use at the agency, and how you can get the best traffic source that works.

This is one of the most important lessons you'll face when dealing with digital marketing online today.

The first question we most often get is: "I need more traffic - and what's the best (cheapest) place to get it? And, can you help me?"

It's not a bad question, but from our learning over the last decade running campaigns for clients, it's not the FIRST question to ask.

A better question is: "where can I get the best traffic - that actually converts?"

Today, I'll share with you the best traffic source in the world, and it's starts with an important piece to the puzzle: The prospect and you.

Let me know what you think?

(This broadcast sponsored by http://www.fbadsreview.com)

Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 6, 2019

Google Tag Manager: Are you using it for your website? Why Not?

If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools.

For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc.

Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare.

Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not counting people/process blocks as well).

If you manage all these scripts through Google Tag Manager, all your worries disappear!

Today, I share 6 reasons to get Google Tag Manager up and running for your websites.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

Incidentally, I'll be talking about this as well at an upcoming lecture at https://www.chapman.edu/ 

(Thanks to Professor Niklas Myhr for inviting me!)

This message brought to you by www.fbadsreview.com 


➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud


Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 5, 2019

Still using the clicks->landingpage->ty model?

In other words, you are:

Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps)

Yes, this still works great and makes a lot of money for those who implement it the right way.

 

But...

...not here today to talk about that model.

We're going to cover video 'reminder' marketing and a sales funnel with video retargeting that are set up to:

1) get attention

2) create engagement ...as prospects love you more

3) build brand awareness while getting more sales that creates loyal customers and advocates for your business

The way to do this with Facebook ads is nothing short of pure 'magic' - if you do it right.

You need a storyline/script built for this, but you can start simple with 1-3 long form videos, from 1-5 minutes in length.

When you have an engaging hook, compelling/educational/informative/entertaining videos that share the (product/service/brand) story and with a call to action that activates your unique offer - you're building the BEST strategy for video through retargeting.

This then, becomes the "reminder" portion of this strategy. You don't have to force-feed the tripwire offer, but rather remind them through retargeting strategy.

It's known that warm/hot audiences "buy" more easily and quickly.

If you're using this strategy, you'll get there faster and with a more congruent connection from customers to your brand mission and related offers.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 4, 2019

You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too.

There's just one problem...

You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of.

So...

How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of?

Hiring more staff creates too much overhead, overwhelm and loads of headaches in managing and "bossing" people around.

Solution?

You should consider hiring outside help (consultant, marketing agency, press firm, copywriter, website developer, designer, etc.)

Today, I talk about WHEN you should consider hiring a digital marketing expert or firm to help you, and what it could mean for your business .... and frankly, your SANITY.

WARNING: There is TOTAL bias in this episode :-)

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 3, 2019

This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all.

You'll learn why in these minutes we spend together together today. I hope you'll listen carefully.

So Jon... why such a "strange" headline?

Because...

I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you.

This is a personal broadcast to you, a man or woman who has a real interest in growing your business with customer attraction and customer acquisition strategies, and to (important!) learn what the differences are and how to think about, and use these strategies for yourself.

Suspend your disbelief for a moment, and open your mind to a process and framework that will help you.

You are a professional, and likely doing a lot of things right (as you'll hear in this professional client case study) - but lack the full insight and understanding of opportunities sitting right in front of you.

The mistakes (hard to admit, I know) you are making are based on being comfortable, and running in just "one mode" of operation -- and NOT opening your eyes fully to the next chapter of growth.

You've gotten stuck in your own "madness" ;-)

Let's go - take action today!

Let me know what you think?

Cheers, Jon

 

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 3, 2019

Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!) 

I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker.

But, First...

Let's define what POEM stands for in the digital marketing and content realm:

PAID MEDIA: "Paid media refers to publicity gained through advertising"

OWNED MEDIA: "Owned media is defined as communication channels that are within one’s control, such as websites, blogs, or email"

EARNED MEDIA: "Earned media (or free media) refers to publicity gained through promotional efforts other than advertising"

There's more detail on the blog post. See the charts and the strange picture of me here: https://chaosmap.com/blog/owned-earned-paid-media/

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Learn More From Our Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Apr 2, 2019

Social media is awesome, and it's a lot of fun...!

They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!"

Not uncommon to hear this, by the way. And, it's probably not your fault.

The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term.

But, if you don't have a lot of experience with this, it can feel like your social media planning and subsequent activity is just "busy-ness", not "business".

While I'm not talking about building a growth plan for the long term here today, you can listen and look at these 26 different ways to change your approach to social media and improve the (buying inclined) behavior of visitors ...pretty quickly.

Plus, it'll help your brand along the way - as you increase the possibility of adding sales and getting bottom line numbers.

Take notes, and if you want to see the entire list, go here: https://chaosmap.com/blog/social-media-tips-more-business-revenue/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 1, 2019

Do you consider yourself a media publishing house? Well, it's time you do!

Here's why...

Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work.

Enter Gary Vee... (Vaynerchuk)

The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies.

You don't have to make it as complex as that however.

I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content creation, deployment, tracking as well as just building intelligent content strategies.

I often get this question: "Yes, Jon - I understand the importance of content, but I don't have a plan, tried it before and time is my most precious asset!".  

Outside of pure "analysis paralysis" - it's another way you might be looking at sabotaging yourself. Procrastination doesn't help either.

No...

...you just need to start with one CORE piece of content, and your job is "done". (except for the part you have to do it again, but if you love what you do, provide a great service or allow awesome products to be made available, this will REALLY get you pumped up, and you'll be excited to do more!)

Think about the amazing opportunities that exist in our generation and today, online. It's not that long ago since the iPhone came on the market, and it changed everything!

Now it's time for YOU to make your next moves.

Don't wait.

I also share Gary Vee's content model. It's found on Slideshare at https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 30, 2019

This is one very important broadcast, and I hope you take notes too.

It's simple. It's powerful. It's easy.

The end result? Instant Authority. 

It's what you want, your brand wants, and ultimately - what your customers and prospects want.

Find out how you can get started, and what you must avoid to fall into the "doom of procrastination".

And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING".

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 29, 2019

Do you feel you're wasting lots of time trying to drive more sales into your organization?

It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website.

There's a cool way to improve your sales process and take it to the next level...:

"Live & Automated Chat Systems"

You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?"

Or, maybe you're in an executive role, and have not considered it... "Jon, tell me more, what do you mean, exactly?"

If this is you, then good - I got something for 'ya!

Today, I talk about considerations for implementing live and "chat bots", which if you have not considered this technology, may be the BIGGEST "leaving money on the table" scenario you've had.

And, I share ideas about ways to improve the technology on your site, if you already have some of this going (good for you!)

[NOTICE] If you need help with this, we (chaosmap.com) have long experience with implementation of Chat Systems, and I personally have a patent pending on a customer support engine used previously at Expedia.com

SET UP A TIME HERE:

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 28, 2019

How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E")  

Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes.

For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%.

Naturally, this can get quite expensive, because “everybody” wants them, and so SEO, PPC prices go up, and hungry marketers will do anything (even use stupid, shady tactics) to get attention and grab marketshare (even for just a short period)

Education-based marketing is a growing solution that is seeing brands provide more information and knowledge surrounding their products and services.

The aim is to sell the solution without explicitly selling it. It will more naturally repel the people not interested, and draw your warmer audience in.

Not convinced?

Then watch this presentation and see the full post on https://chaosmap.com/blog/education-based-sales-tactic/

Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:


iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 27, 2019

What are the top mistakes new Facebook Advertisers make? Yes, I'm talking about your Facebook Ads.

Next question: how much money are you leaving on the table by setting up your ads incorrectly, and worse yet, not knowing what to tune and optimize when...?

In this broadcast, I talk about the most common ones we see and get questions about at the agency.

The full details can be found here:

https://chaosmap.com/blog/are-you-making-these-mistakes-in-your-facebook-advertising/

If you need a full fb ads audit, click here: www.fbadsreview.com 

Here Are Common Facebook Ads Mistakes (Avoid These At All Costs!) #chaosmap

Interested in getting personally coached by Jon to develop traffic, leads and sales? 

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: 

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 26, 2019

Have you ever wondered what the best way to engage your audience from an ad is? The answer is simple: Use the PAS approach to your Facebook ads. (problem, agitate, solve).

In this presentation, I talk about a really good way to create resonance and relata-bility with your audience using the PAS framework.

And, as you'll learn - it's something you should use for ALL your advertising and when you want your audience to take action or the next step.

Blog post and download is here: https://jonrognerud.com/facebook-ad-template-method/

It ultimately creates a better, stronger, emotional bond between your brand, product or service and the audience you are trying to engage with.

Facebook Ad Template: Psychological Triggers That Engage And Cause Disruption #chaosmap

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 25, 2019

http://www.fbadsreview.com - Don't Waste Your Facebook Ad Spend Any Longer... (Get Ad Performance Back - So You Can Sleep Better At Night) #chaosmap

In this episode, I talk about the 4 benefits of joining fbadsreview.com and what you can expect from your Facebook advertising review.

The big question is this: are the FB ads working for you or not?

Our in-depth review (audit) will help you take the business to the next level, once implemented.

Warning: if you like the results, you might become a client! (and we guarantee results from the audit)

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 23, 2019

What are the best ways to apply content optimization strategies to engage users?

In this video training, I share what works in terms of engaging users.

And - in specific - based on your keyword, research, analysis and market discovery from previous broadcasts. (Take a look at the previous broadcasts!)

I also share what NOT to do when building out your content optimization strategies. Listen for that!

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com/talk

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Content Optimization Strategies That Your Visitors Will Love! #chaosmap

 

Mar 23, 2019

How Do You Discover Commercially Driven Keywords To Drive More Sales?

Here is the process and steps for finding buyer keywords for your e-store or website. It's a simple map you can use to iterate and collect data points.

This collection will allow you to optimize pages and content for buyer-centric keywords that drives the "right" traffic!

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 ,subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 21, 2019

The lifeblood of any business, new or existing is... TRAFFIC!

Today, I'm going to share 6 exciting ways to get that traffic to your website, and so you can get more leads and ultimately... sales.

This is part of a speaking engagement I was asked to participate in for about 200 Amazon Sellers in Las Vegas. 

I made some new updates, and presenting it here for you on the "Media & Marketing" podcast.

---

Interested in getting personally coached by Jon to develop new traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 20, 2019

QUESTION: Can Google Chrome Plugins help boost your productivity?

ANSWER: Yes, you are missing out!

However, what are the best ones to get started with?

Which ones do we use at the advertising agency to get a competitive edge and help our clients?

There is a vast marketplace via the Google Chrome Store that can help boost your productivity and results.

Google Chrome Store: https://chrome.google.com/webstore/category/extensions

However, there are many plugins that can slow down your browser and also annoy you, so make sure to listen to today's presentation for the best chrome plugins to use.

QUESTION: What chrome plugins or extensions do you use that I missed? Send an email to support@chaosmap.com and we'll review and add them.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing

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