Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.
The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:
1) use a base data source that has been proven
2) expand via lookalike audience(s) to build similar members for test in your ad campaigns
3) create new adsets using new lookalike audiences and scale
We use this approach for our clients and in a scalable way.
We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.
Want to discuss in more detail? Visit https://chaosmap.com/talk