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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud
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Aug 10, 2019

Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.

The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:

1) use a base data source that has been proven

2) expand via lookalike audience(s) to build similar members for test in your ad campaigns

3) create new adsets using new lookalike audiences and scale

We use this approach for our clients and in a scalable way.

We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.

Want to discuss in more detail? Visit https://chaosmap.com/talk

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