From http://www.jonrognerud.com/blog
A question I get often is this: “How do we best target our Facebook ads”?
The idea that you present a message to a target audience is well known among marketing geeks, but is often not utilized to the fullest degree by business owners.
And, as you’ve seen in my other posts, an established and clear goal must be front and center before starting any ad campaigns.
These are just a few of the questions to ask as you consider approaching Facebook advertising. You must know where you are going, and determine that the ad platform will reach the audience your are planning for. Google, LinkedIn, Twitter, Pinterest, YouTube have their own ad platforms too.
Please share if you like this! In advance, thank you! - Jon Rognerud