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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Sep 22, 2016

A Functional Sales Model

If you are struggling to sell on Facebook and via your ads, it's most likely because you are "forcing your message" to the wrong people, at the wrong time - and only to the top percent of buyers.

What about the "other" folks out there? The ones that don't buy right away? We call these the "96%".  That's going to change the way your business grows. Fast.

Retargeting

You know that your message needs to be presented between 7-12 times before "they" (your audience) buy. You've heard this before, right?

Using the Facebook platform, you can essentially re-target visitors and existing CRM data, if you so choose. It's a hyper-targeted framework for presenting your on-going messages to a "warm" target that already appreciates what you do.

Plus, you benefit from lower click costs.

As you A/B test ads and landing pages, you can get a terrific return on your investment. We call this maximizing your ROI.

Learn more at www.jonrognerud.com

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