The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge.
We'll cover: "vanity metrics" vs. "true numbers"
Of course, we'll talk about the sales process.
And, I'll touch on these three audience buckets:
When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step.
Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on your way to improving the sales for your organization.
Ensure everybody is included, as a team, and make sure marketing & sales acts as "one". It's easy to blame the other group, whichever you happen to be in. If you're in both - you have only yourself to blame. ;-)
Close the marketing & sales gaps, and go SELL!
Want some help?