In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
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►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Google Ads is an excellent platform for lots of businesses to drive more sales and grow.
But unfortunately, most advertisers don’t know how to use it to get results at lower costs.
If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.
In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Any craft in this world requires tools to make the job easy.
And PPC is no different!
With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.
We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.
Enjoy!
#jonrognerud
https://youtube.com/jonrognerud
https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Ed note: The audio says Episode 134, but we're already in EP 135!
https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers.
This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results.
The AdRoll team works with clients to learn what works best for them.
This system is used by over 25,000 brands in 150 nations.
It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing.
Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me
https://youtube.com/jonrognerud
Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store.
Here's the secret: CLTV and the strategies you create to elevate this concept over time.
Enjoy!
Learn more: https://youtube.com/jonrognerud
https://chaosmap.com (main agency website)