Learn More: https://chaosmap.com/book-me
OpenAI is projecting up to $100 billion in ad revenue by 2030, and it's not just hype. This video breaks down what conversational advertising means for marketers, agencies, and consultants.
And, why intent-layer marketing is the next major shift, and exactly what smart operators should be doing right now to get ahead of it.
#openai #chatgpt #advertising #google #2026
HELLO! Los Angeles makes better entrepreneurs than San Francisco! There are a few reasons why, which I outline in this (non-rant) broadcast episode.
Like and share if you agree! #losangeles #sanfrancisco #entrepreneurs #entrepreneurship
Get vidIQ to grow your channel faster! ๐ https://vidiq.com/jonrognerud
EDITOR'S NOTE: This video dives into a bold comparison, suggesting that Los Angeles fosters better entrepreneurship than San Francisco, sparking a reality check for Silicon Valley. We explore the nuances of startup company culture and the role of venture capital in shaping these tech hubs. Find out why this perspective challenges the conventional view of Palo Alto and its legendary companies.
https://youtube.com/jonrognerud - for ALL the videos!
- Jon
Learn more at https://clientconversionacademy.com/newsletter
Are you a coach, consultants, therapist, speaker, author? Then you must listen to this to get clear on why you are underpaid. There are a few key distinctions I've learned over many years in this business.
Thanks for listening, - Jon
P.S.
I have many videos on the topic of business for coaches and consultants on https://youtube.com/jonrognerud
Most Facebook advertisers we help think it's the algorithm that's failing them.
Or wait... is it the ad creative? The message maybe? AND... why is it so expensive to advertise on Facebook? It must be Facebook charging me for its algorithm messing them up, they say. Watch the video and learn what is the most likely culprit and how to fix it.
Watch this video on "Offers" - https://youtu.be/WEQ3TkUkbm8
๐ Book 1:1 Coaching & Get a Free Business Audit: ๐ https://bit.ly/joncoach
โ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: ๐ https://jonrognerud.com/funnel/watch-video/case-study-01/
โ Free โSkoolโ Community: ๐ https://group.clientconversionacademy.com/communities/groups/client-conversion-academy/home
๐ค Connect With Me On Socials:
Twitter / X: https://x.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
In this broadcast, I'm sharing what to say when offering assistance to close the high ticket sale. This, along with a specific script to use, perfect for those offering services.
This is all about the right mindset psychology so you can learn how to sell more effectively using these business tips. These sales techniques are simple, yet effective. #consulting #coaching #highticket #sales #businessgrowth
๐ Book 1:1 Coaching & Get a Free Business Audit: ๐ https://bit.ly/joncoach
โ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: ๐ https://jonrognerud.com/funnel/watch-video/case-study-01/
โ Free โSkoolโ Community: ๐ https://group.clientconversionacademy.com/communities/groups/client-conversion-academy/home
๐ค Connect With Me On Socials:
Twitter / X: x.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Learn how to sell high ticket programs with consistency.
In this broadcast, I'm sharing some simple yet powerful sales techniques for coaches, consultants, agencies and experts that you can use to improve your sales close results.
Learn how to sell more effectively with these business insights, drawing inspiration from proven strategies.
Let me know if you try this, and what results you get. This advice will provide leadership and help you achieve your goals.
Check out my YouTube channel for more videos: https://youtube.com/jonrognerud
#consulting #coaching #highticket #sales #businessgrowth
๐ Book 1:1 Coaching & Get a Free Business Audit: ๐ https://bit.ly/joncoach
โ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: ๐ https://jonrognerud.com/funnel/watch-video/case-study-01/
โ Free โSkoolโ Community: ๐ https://group.clientconversionacademy.com/communities/groups/client-conversion-academy/home
Are you a coach or consultant trying to master high ticket selling?
This broadcast shares simple yet effective sales techniques for beginners to improve their closing rate.
I'll be sharing years of experience and sales tips to help you build your sales skills and become a better closer.
Check out my YouTube channel for more videos: https://youtube.com/jonrognerud
#consulting #coaching #highticket #sales #businessgrowth
๐ Book 1:1 Coaching & Get a Free Business Audit: ๐ https://bit.ly/joncoach
โ 3 THINGS I LEARNED SCALING THIS BUSINESS FROM ZERO TO $1M IN 20 DAYS: ๐ https://jonrognerud.com/funnel/watch-video/case-study-01/
โ Free โSkoolโ Community: ๐ https://group.clientconversionacademy.com/communities/groups/client-conversion-academy/home
๐ค Connect With Me On Socials:
Twitter / X: x.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses.
The world of online marketing often feels like pure chaosโI mean, a million different directions, conflicting advice, and money just... disappearing into a black hole.
Success is boiled down to three timeless pillars. Listen to my podcasters discuss the philosophy, structure, background and approach I take with clients.
And, best of all - this is timeless - even with AI and new "shiny objects"!
For more, visit www.chaosmap.com
This formula works even if:Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing.
Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads.
They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization.
The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant results from working with Chaosmap.
Chaosmap emphasizes the importance of data-driven strategies and creating a "message to market match" to maximize results. Their services are aimed at both B2B and B2C businesses, and they offer a free strategy session to help potential clients learn more about their approach.
For more, click over to https://chaosmap.com and read the latest industry strategies using AI and cold outreach strategies coupled with paid media.
The ABCDs guide has best practices, backed by data, to help you create effective video ads.
The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)
The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ
Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf
ABCDs of effective video ads:
https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/
Want us to run your video ads? (Digital Agency): https://chaosmap.com
Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud
THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA
ENJOY!
To learn more: https://chaosmap.com/book-me
In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.
I'll help you to figure out what's best for your business.
If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.
This will help you get started, and begin to track and optimize your campaigns for the best results.
Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud
ENJOY!
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.
It's a simplified, fun & different version of what you hear about (mostly).
Go to https://youtube.com/jonrognerud - to subscribe and watch!
Follow me for more solutions: https://linkedin.com/in/jrognerud
HAVE FUN, HUMAN!
https://chaosmap.com - TOFU - MOFU - BOFU
What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?
How do you get more leads, prospects and sales into your business with this layered approach?
TOFU - top of funnel
MOFU - middle of funnel
BOFU - bottom of funnel
Are you leveraging this structure and organization in your business now?
See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.
If you have a B2B business, this should help you, but the concepts apply across all markets.
ENJOY!
- Jon Rognerud
https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.
I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?
P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.
ENJOY! - Jon
P.P.S. Almost forgot - we use tubesift for extraction and research.
LEARN MORE:
Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
1. What are your primary goals for advertising on YouTube?
Are you looking to increase brand awareness, generate leads, or drive sales?
2. Who is your target audience?
Can you provide details about their demographics, interests, and online behaviors?
3. What type of video content are you planning to create for your YouTube ads?
Will you be producing educational, promotional, or testimonial videos?
4. Do you have a specific budget in mind for your YouTube advertising campaigns?
How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
5. What is your preferred ad format?
Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you donโt know โ study your competition and see what they are using as a starter.
6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
7. How do you plan to measure the success of your YouTube advertising campaigns?
Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platformโs requirements?
Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Donโt expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud
I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket.
I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales.
And, ultimately your sales growth will benefit, including getting a higher ROI.
#highticketsales #highticketselling
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
โบHere's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Google Ads is an excellent platform for lots of businesses to drive more sales and grow.
But unfortunately, most advertisers donโt know how to use it to get results at lower costs.
If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.
In this episode, youโll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.
โบHere's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Any craft in this world requires tools to make the job easy.
And PPC is no different!
With the right set of tools, you can automate most of the process. Youโll find the best keywords, create ads quickly, research your competitors, and drive your costs down.
Weโve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.
Enjoy!
#jonrognerud
https://youtube.com/jonrognerud
https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Ed note: The audio says Episode 134, but we're already in EP 135!
https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers.
This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results.
The AdRoll team works with clients to learn what works best for them.
This system is used by over 25,000 brands in 150 nations.
It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing.
Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me
https://youtube.com/jonrognerud
Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store.
Here's the secret: CLTV and the strategies you create to elevate this concept over time.
Enjoy!
Learn more: https://youtube.com/jonrognerud
https://chaosmap.com (main agency website)
We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
P.S.
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
---
Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)
P.S.
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPIโs are important โ but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday โ youโll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com and set up a consultation.