Are you using Facebook ads with Shopify? Good!

That is a great solution stack for your e-commerce business.  The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners.

But, do you have the right metrics and numbers dialed in?

It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business.

This way, you can optimize and pull more profits out, so you can re-invest smart dollars.

Today's post is all about what specific KPI's you need, and why they are important for your e-business.

If you want to learn more, visit https://www.chaosmap.com

WELCOME TO ANOTHER FRIDAY FOOTAGE!

So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well.

Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick.

Here's the solution:

1) Visit https://facebook.com/business/help
2) Click "Get Started"
3) Select any of the block images (link)
4) Scroll down and select the "Chat with a representative" option

Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update.

If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you.

They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business)

If you need help or have questions, head on over to: https://chaosmap.com/talk

HAPPY FRIDAY!