When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract.
While stories, hooks and call to actions are important it can be frustrating to put it all together.
And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull.
Words and phrases are not creating excitement or engagement.
You need a "selling" thesaurus that works as hard as you do.
High powered words, phrases, slogans that give you ideas to provide more is going to create break-throughs in your business.
You are a salesman in print!
Therefore, you need a confident, rejuvenated way of expanding your copy, as well as testing new angles.
I recommend an indispensable guide in this regard; "Words That Sell" by Richard Bayan:
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