Happy Monday!
Keywords (keyword terms & phrases) are central to the SEO game.
And, of course .. keywords are what you use to search online.
Your project work can be spent on optimizing websites and online assets for natural search, but also for paid media (example: Google Ads).
From a Google input box search, you'll get listings back from both paid and organic results. And, depending on the search query, a lot more (shopping, for example).
For natural listing results (non-paid), we talk about the "SERPs".
So, ...we're all familiar with how "Google search" works, whether used on a desktop or mobile device. It's pretty simple.
But, how about finding those keywords that drive traffic and conversions?
Today, I wanted to break down the 4 steps to Keyword research for SEO.
Let me know what you think!
As always, I appreciate you - and thanks for liking and subscribing.
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