Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective).
Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often.
Menus, buttons, checkboxes and descriptions are not always obvious.
Things don't remain in the same place consistently, and information online (YouTube) gets outdated.
Today, I'll cover the basic structure and configuration of things you need to get your Facebook ads environment set up, including what you need for working with an agency (what they need from you).
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