Google Tag Manager: Are you using it for your website? Why Not?
If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools.
For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc.
Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare.
Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not counting people/process blocks as well).
If you manage all these scripts through Google Tag Manager, all your worries disappear!
Today, I share 6 reasons to get Google Tag Manager up and running for your websites.
Interested in getting personally coached by Jon to develop traffic, leads and sales?
Incidentally, I'll be talking about this as well at an upcoming lecture at https://www.chapman.edu/
(Thanks to Professor Niklas Myhr for inviting me!)
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