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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud
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Jul 18, 2019

QUESTION: What does it take to make successful Facebook Ad campaigns?

As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!)

Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc.

While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off.

So...

Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it!

To start mapping, get a free trial here: www.marketplan.io

(great software to help you in the process)

Here's your next step (It's FREE): https://chaosmap.com/talk

 

 

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