There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business?
We get questions about this often at the agency.
Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's.
However, it goes deeper than that.
It's about the intent of the audience and your message to market match - for starters.
Today, I'll cover the differences and we'll go through the infographic that ThinkDigi has provided: https://thumbnails-visually.netdna-ssl.com/facebook-ad-vs-google-ad_56af8470ce1fb.png
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