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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Apr 5, 2019

Still using the clicks->landingpage->ty model?

In other words, you are:

Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps)

Yes, this still works great and makes a lot of money for those who implement it the right way.

 

But...

...not here today to talk about that model.

We're going to cover video 'reminder' marketing and a sales funnel with video retargeting that are set up to:

1) get attention

2) create engagement ...as prospects love you more

3) build brand awareness while getting more sales that creates loyal customers and advocates for your business

The way to do this with Facebook ads is nothing short of pure 'magic' - if you do it right.

You need a storyline/script built for this, but you can start simple with 1-3 long form videos, from 1-5 minutes in length.

When you have an engaging hook, compelling/educational/informative/entertaining videos that share the (product/service/brand) story and with a call to action that activates your unique offer - you're building the BEST strategy for video through retargeting.

This then, becomes the "reminder" portion of this strategy. You don't have to force-feed the tripwire offer, but rather remind them through retargeting strategy.

It's known that warm/hot audiences "buy" more easily and quickly.

If you're using this strategy, you'll get there faster and with a more congruent connection from customers to your brand mission and related offers.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 4, 2019

You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too.

There's just one problem...

You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of.

So...

How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of?

Hiring more staff creates too much overhead, overwhelm and loads of headaches in managing and "bossing" people around.

Solution?

You should consider hiring outside help (consultant, marketing agency, press firm, copywriter, website developer, designer, etc.)

Today, I talk about WHEN you should consider hiring a digital marketing expert or firm to help you, and what it could mean for your business .... and frankly, your SANITY.

WARNING: There is TOTAL bias in this episode :-)

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 3, 2019

This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all.

You'll learn why in these minutes we spend together together today. I hope you'll listen carefully.

So Jon... why such a "strange" headline?

Because...

I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you.

This is a personal broadcast to you, a man or woman who has a real interest in growing your business with customer attraction and customer acquisition strategies, and to (important!) learn what the differences are and how to think about, and use these strategies for yourself.

Suspend your disbelief for a moment, and open your mind to a process and framework that will help you.

You are a professional, and likely doing a lot of things right (as you'll hear in this professional client case study) - but lack the full insight and understanding of opportunities sitting right in front of you.

The mistakes (hard to admit, I know) you are making are based on being comfortable, and running in just "one mode" of operation -- and NOT opening your eyes fully to the next chapter of growth.

You've gotten stuck in your own "madness" ;-)

Let's go - take action today!

Let me know what you think?

Cheers, Jon

 

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 3, 2019

Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!) 

I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker.

But, First...

Let's define what POEM stands for in the digital marketing and content realm:

PAID MEDIA: "Paid media refers to publicity gained through advertising"

OWNED MEDIA: "Owned media is defined as communication channels that are within one’s control, such as websites, blogs, or email"

EARNED MEDIA: "Earned media (or free media) refers to publicity gained through promotional efforts other than advertising"

There's more detail on the blog post. See the charts and the strange picture of me here: https://chaosmap.com/blog/owned-earned-paid-media/

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Learn More From Our Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Apr 2, 2019

Social media is awesome, and it's a lot of fun...!

They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!"

Not uncommon to hear this, by the way. And, it's probably not your fault.

The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term.

But, if you don't have a lot of experience with this, it can feel like your social media planning and subsequent activity is just "busy-ness", not "business".

While I'm not talking about building a growth plan for the long term here today, you can listen and look at these 26 different ways to change your approach to social media and improve the (buying inclined) behavior of visitors ...pretty quickly.

Plus, it'll help your brand along the way - as you increase the possibility of adding sales and getting bottom line numbers.

Take notes, and if you want to see the entire list, go here: https://chaosmap.com/blog/social-media-tips-more-business-revenue/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 1, 2019

Do you consider yourself a media publishing house? Well, it's time you do!

Here's why...

Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work.

Enter Gary Vee... (Vaynerchuk)

The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies.

You don't have to make it as complex as that however.

I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content creation, deployment, tracking as well as just building intelligent content strategies.

I often get this question: "Yes, Jon - I understand the importance of content, but I don't have a plan, tried it before and time is my most precious asset!".  

Outside of pure "analysis paralysis" - it's another way you might be looking at sabotaging yourself. Procrastination doesn't help either.

No...

...you just need to start with one CORE piece of content, and your job is "done". (except for the part you have to do it again, but if you love what you do, provide a great service or allow awesome products to be made available, this will REALLY get you pumped up, and you'll be excited to do more!)

Think about the amazing opportunities that exist in our generation and today, online. It's not that long ago since the iPhone came on the market, and it changed everything!

Now it's time for YOU to make your next moves.

Don't wait.

I also share Gary Vee's content model. It's found on Slideshare at https://www.slideshare.net/vaynerchuk/the-garyvee-content-model-107343659

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 30, 2019

This is one very important broadcast, and I hope you take notes too.

It's simple. It's powerful. It's easy.

The end result? Instant Authority. 

It's what you want, your brand wants, and ultimately - what your customers and prospects want.

Find out how you can get started, and what you must avoid to fall into the "doom of procrastination".

And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING".

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 29, 2019

Do you feel you're wasting lots of time trying to drive more sales into your organization?

It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website.

There's a cool way to improve your sales process and take it to the next level...:

"Live & Automated Chat Systems"

You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?"

Or, maybe you're in an executive role, and have not considered it... "Jon, tell me more, what do you mean, exactly?"

If this is you, then good - I got something for 'ya!

Today, I talk about considerations for implementing live and "chat bots", which if you have not considered this technology, may be the BIGGEST "leaving money on the table" scenario you've had.

And, I share ideas about ways to improve the technology on your site, if you already have some of this going (good for you!)

[NOTICE] If you need help with this, we (chaosmap.com) have long experience with implementation of Chat Systems, and I personally have a patent pending on a customer support engine used previously at Expedia.com

SET UP A TIME HERE:

➡️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

 

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 28, 2019

How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E")  

Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes.

For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%.

Naturally, this can get quite expensive, because “everybody” wants them, and so SEO, PPC prices go up, and hungry marketers will do anything (even use stupid, shady tactics) to get attention and grab marketshare (even for just a short period)

Education-based marketing is a growing solution that is seeing brands provide more information and knowledge surrounding their products and services.

The aim is to sell the solution without explicitly selling it. It will more naturally repel the people not interested, and draw your warmer audience in.

Not convinced?

Then watch this presentation and see the full post on https://chaosmap.com/blog/education-based-sales-tactic/

Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:


iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 27, 2019

What are the top mistakes new Facebook Advertisers make? Yes, I'm talking about your Facebook Ads.

Next question: how much money are you leaving on the table by setting up your ads incorrectly, and worse yet, not knowing what to tune and optimize when...?

In this broadcast, I talk about the most common ones we see and get questions about at the agency.

The full details can be found here:

https://chaosmap.com/blog/are-you-making-these-mistakes-in-your-facebook-advertising/

If you need a full fb ads audit, click here: www.fbadsreview.com 

Here Are Common Facebook Ads Mistakes (Avoid These At All Costs!) #chaosmap

Interested in getting personally coached by Jon to develop traffic, leads and sales? 

➡️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: 

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

Mar 26, 2019

Have you ever wondered what the best way to engage your audience from an ad is? The answer is simple: Use the PAS approach to your Facebook ads. (problem, agitate, solve).

In this presentation, I talk about a really good way to create resonance and relata-bility with your audience using the PAS framework.

And, as you'll learn - it's something you should use for ALL your advertising and when you want your audience to take action or the next step.

Blog post and download is here: https://jonrognerud.com/facebook-ad-template-method/

It ultimately creates a better, stronger, emotional bond between your brand, product or service and the audience you are trying to engage with.

Facebook Ad Template: Psychological Triggers That Engage And Cause Disruption #chaosmap

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 25, 2019

http://www.fbadsreview.com - Don't Waste Your Facebook Ad Spend Any Longer... (Get Ad Performance Back - So You Can Sleep Better At Night) #chaosmap

In this episode, I talk about the 4 benefits of joining fbadsreview.com and what you can expect from your Facebook advertising review.

The big question is this: are the FB ads working for you or not?

Our in-depth review (audit) will help you take the business to the next level, once implemented.

Warning: if you like the results, you might become a client! (and we guarantee results from the audit)

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 23, 2019

What are the best ways to apply content optimization strategies to engage users?

In this video training, I share what works in terms of engaging users.

And - in specific - based on your keyword, research, analysis and market discovery from previous broadcasts. (Take a look at the previous broadcasts!)

I also share what NOT to do when building out your content optimization strategies. Listen for that!

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com/talk

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Content Optimization Strategies That Your Visitors Will Love! #chaosmap

 

Mar 23, 2019

How Do You Discover Commercially Driven Keywords To Drive More Sales?

Here is the process and steps for finding buyer keywords for your e-store or website. It's a simple map you can use to iterate and collect data points.

This collection will allow you to optimize pages and content for buyer-centric keywords that drives the "right" traffic!

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 ,subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 21, 2019

The lifeblood of any business, new or existing is... TRAFFIC!

Today, I'm going to share 6 exciting ways to get that traffic to your website, and so you can get more leads and ultimately... sales.

This is part of a speaking engagement I was asked to participate in for about 200 Amazon Sellers in Las Vegas. 

I made some new updates, and presenting it here for you on the "Media & Marketing" podcast.

---

Interested in getting personally coached by Jon to develop new traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

 

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 20, 2019

QUESTION: Can Google Chrome Plugins help boost your productivity?

ANSWER: Yes, you are missing out!

However, what are the best ones to get started with?

Which ones do we use at the advertising agency to get a competitive edge and help our clients?

There is a vast marketplace via the Google Chrome Store that can help boost your productivity and results.

Google Chrome Store: https://chrome.google.com/webstore/category/extensions

However, there are many plugins that can slow down your browser and also annoy you, so make sure to listen to today's presentation for the best chrome plugins to use.

QUESTION: What chrome plugins or extensions do you use that I missed? Send an email to support@chaosmap.com and we'll review and add them.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?


➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 20, 2019

Tools are important... So - what are your favorite online marketing tools?

I spoke to a group of about 200 Amazon sellers last year in Las Vegas.

One of the portions of the presentation that was well liked was my large list of powerful online tools to help analyze, research, create, track and monitor assets and activity online.

What tools did I miss? Please add yours below.

#chaosmap

Interested in getting personally coached by Jon to develop traffic, leads and sales? 


➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:


Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 19, 2019

Have you ever wondered how to get social proof (likes, comments, shares) that create more engagement from your conversion (lead gen) ads? And get there much faster?

Today, I share 3 steps to get social proof and engagement quickly. I'll share with you the "secret sauce" of sorts - inside the Facebook Ads Manager to get the results you're looking for.

Hint: The Facebook ad post-ID carries some magic with it, as you'll learn here today.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 17, 2019

Have you ever tried to sell anything? Do you consider yourself a sales person?

Do you believe sales suck? Do you hate sales people? (pushy ones, for sure, right?!)

Or, are you an advocate for sales and the selling process? Are you somebody who believes you are helping people when you sell something?

In this short 20 minutes, I'll share some of the stories and successes I've had with the business of "selling".

You'll hear how the first "sale" I made was at a hotel where we (the band) was entertaining the guests, and I got laughed at... TWICE!

And, what the biggest take away I've made in my life in terms of selling. It's simple as they say, but not always easy.

However, after you hear my story, you'll see how simplicity of approach and the effect of positive thought will change outcomes for you as well.

--
Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 13, 2019

Are your Facebook ads not performing? If so, listen to Jon talk about how we (at the agency, chaosmap.com) fix and improve Facebook ads accounts to get ultimate performance from ads, copy and funnels.

The end result is that you get to build long term sales strategies that helps to grow your business faster.

Interested in getting personally coached by Jon and team to develop traffic, leads and sales from Facebook or Google?

➡️ Click here: https://chaosmap.com/talk now

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 11, 2019

Jared Mirsky is the OG of the cannabis growth industry as speaker, author and creative agency founder.

You'll hear the challenges that faced him as a sole founder 10 years ago, when he walked into a small shop and got an idea...

And, 'till today - with an expert creative branding, digital and operational team of 15 - with top clients around the world and growing at a furious pace.

Wick & Mortar was started on the belief that successful brands solve problems. As the longest-running cannabis branding agency in the world, it has witnessed the transformative power this perfect plant can have on businesses and consumers alike, and it’s their mission to use what they've learned to elevate the industry on a global level. 

Wick & Mortar is globally focused on elevating the experience of smoking pot. They have spent almost ten years honing their expertise when it comes to brand design, learning through real-world experience what it takes to build and tend to a loyal consumer following.

As medical marijuana paved the way for recreational legalization, the founder, Jared Mirsky, spotted a problem that needed to be solved: legalization was only the first step toward legitimizing cannabis. Brands are the part of the industry that consumers bring home with them, that they share with friends.

With 95% of W&M's clients achieving a positive return on their investment within six months of launch, we are setting the standard for success in the cannabis industry.

Here's where to reach Jared Mirsky:

https://www.linkedin.com/in/jaredmirsky/
https://www.facebook.com/mrmirsky/
https://www.instagram.com/jared.mirsky/
https://twitter.com/jared_mirsky

Wick & Mortar:
https://www.instagram.com/wickandmortar/
https://www.facebook.com/wickandmortar/
https://twitter.com/wickandmortar
https://www.linkedin.com/company/wickandmortar/
https://www.youtube.com/wickandmortar

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk 

If you liked this episode, please give it a review 👍 , subscribe, and share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 10, 2019

Watch the complete case study: www.highticketeventmarketing.com


One of our Clients Invested Approx. $5,000 In Ad Spend and with a return of $93,000 In Revenue.

We started from scratch, with an email list that we matched to Facebook and Google.

We ran ads and creatives (images, videos) for approx 7 weeks to get a fully sold out event, and at a revenue of approx of $93,000.

Listen to some of the strategies we applied, and go to highticketeventmarketing.com to see the full details, reports and solutions.

Interested in getting personally coached by Jon to develop traffic, leads and sales to your next event, workshop, seminar or conference?

➡️ Click here: https://chaosmap.com/talk

If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook:

https://www.Facebook.com/chaosmapmarketing

See the case study here:

www.highticketeventmarketing.com

Mar 9, 2019

Are you thinking of starting a business? Planning a Facebook Ads Business or Agency? Then, this will be the most important episode you'll hear.

The breadth of experience and business smarts this husband, (new) father and Facebook ads expert, Rory Miller has acquired over the last few years, is impressive.

The good news is - you can model from his experience.

"Success leaves clues" as it has been said.

You'll hear about (BIG) mistakes made along the way and how they, combined with passion for goals, pure grit and determination - made him into a successful Facebook Ads business consultant and advisor.

If you are thinking of starting a full-time business on a part-time schedule, then you'll learn loads from this, my newest broadcast.

Rory, you are a real inspiration for younger business entrepreneurs (and older ones too!)

Thanks for taking the time in your busy schedule. (Note: You want to see him in person? Check the YouTube channel here: https://youtu.be/-MT61W7Fcx4)

Contact Rory on Facebook: https://www.facebook.com/rory.tyler.miller

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

If you liked this video, please give it a thumbs up 👍 , subscribe, share it with your friends.

CONNECT WITH ME:


Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 9, 2019

Lukas Resheske, copywriter extraordinaire - is responsible for $100M+ in growth and profits for clients over the past 7 years.

Learn how Mastering This One Skill can change the trajectory of your life and business.

Mr. Resheske is a professional copywriter. Trained over 100 junior copywriters who’ve been hired by companies like Agora, Mindvalley, Hayhouse, and other major publishers, along with several 6-figure freelancers and 7 figure business owners.  

Currently he works on large promos for very select clients, train copywriters for in-house or freelance careers, and work with medium/large companies training their in-house marketing teams in copywriting.

He has the most effective training program on the planet for turning anyone into a world-class copywriter, and he doesn't do things the normal way in that program.  

Most people have "hands-off" or very low touch programs that are ineffective...73% unopened, less than 1% completion and success rate, etc. His program has an 86% ‘graduation’ rate and a 100% recommendation rate.

The BIG TAKEAWAY? 

The biggest opportunity comes from understand your audience the best.  And the good news is...that’s easier than ever before. You just need to be willing to detach from your own desires and goals and feel into the desires and goals of the people you want to serve.

Visit Lukas here: www.LukasResheske.com and his facebook page, under "Lukas Resheske".

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Interested in learning more or apply for a podcast invitation?

➡️ Click here: https://chaosmap.com/talk and select the time from the form. 

If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.

 

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Mar 7, 2019

“If somebody is looking for a mattress, don’t sell them a mattress. People are looking for a better night’s sleep."

You have likely heard this expression before.

The idea is that you are selling results and solutions, not the actual "thing". 

Sell the sizzle not the steak. The hole, not the drill, etc.

The benefit of the benefit. (that one goes deep!)

You might be guilty of selling the "object or thing", and going too fast towards a purchase. You'll scare potential buyers off along the way.

There's a better way.

In this episode, you'll learn how we at chaosmap.com think about this, and how you can begin to change your approach and messaging to address these concerns across the customer journey.

The framework and messaging changes from top of funnel (ice cold traffic), middle of funnel (warm traffic) and bottom of funnel (hot traffic)

 

⬇️ Download a copy of the free document (PDF) here: https://chaosmap.com/docs/messaging-framework.pdf


Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

Visit masteroneskill.com to learn more and how we might help you.

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

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