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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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May 7, 2019

Today, we're going to have some fun with Facebook ads and Webinar Funnels!

I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space.

David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform.

Him & his team helps businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue producing campaigns.

His expertise is behind the psychology of running high yielding Facebook Advertising Campaigns whether that is through his fully managed private client work, consulting, intensive training events or keynote speaking.

Where can people reach you?

Web: www.convertroi.com
Email: david@convertroi.com
FB: Facebook.com/schlossy

--

Want to speak to Jon directly? Send an email to support@chaosmap.com or visit https://chaosmap.com/book-me to set an appointment.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

May 6, 2019

Is it really THAT HARD to get Facebook, Google or (INSERT AD PLATFORM HERE) Advertising to work for you (getting positive returns)?

Today, I'm capturing a breakdown of some of my friends in the Facebook community about the challenges of advertising and getting them profitable (i.e. "to work").

We are talking specifically about Facebook Ads today, but this discussion applies to all advertising, and especially direct response advertising. (Where a 'conversion' and direct call to action is measured for success).

Are you having trouble making your ads work? Then, think more about the strategy, numbers and the sales process than a magic marketing or ad trick.

If you want to learn more and possibly work with me and my team, visit: https://jonrognerud.com

P.S.
We currently have available a comprehensive Facebook Audit Review for you. Apply here: http://www.fbadsreview.com

#jonrognerud #chaosmap

May 3, 2019

Are you struggling to understand the TRUE picture of your sales funnels and your marketing online?

Are things just too complex using Google Analytics?

Or, perhaps you don't understand fully what you are looking at, or should be looking at?

Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing.

It's called improvely.com (and this is more than just a tool, it's an entire eco-system of services to tracking data so you can optimize and tune your marketing)

Take a look at today's training - and see how simple it is to implement. If you want to learn more, just visit https://chaosmap.com/book-me

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

May 2, 2019

When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded.

However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy?

Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag), and I've been developing SEO strategies for clients for over a decade.

Today, I discuss the 12 building blocks that you must have in place to ensure not only top rankings in Search Engines, but also capture and build essential market share for the long term.

And, I'm talking about "White Hat" SEO (as opposed to "Black Hat" SEO) strategies you can use.

Download the framework for the 12 building blocks here: http://chaosmap.com/docs/seo-building-blocks-organic-google.pdf

I don't get into all the tactical aspects of this in interest of time, but you can see where you have gaps in your own SEO strategies right now.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

May 1, 2019

Are you struggling with filling seats for your events?

Today, I'll share the next version of the Facebook Ads blueprint for events. It will help you scale up your event marketing with ads.

It doesn't matter if you are selling tickets for business workshops, seminars, concerts, nightclubs, wine-tasting tours, cruises or conferences ... the framework remains the same.

You can get the entire blueprint and FREE TRAINING at http://selloutmyevent.com/

Look at the case studies, download the new framework, see what mistakes businesses make when launching ads for events, and how Facebook ads drives the right traffic that converts to ticket sales.

P.S.

If you decide to scale up your events, there's an opportunity to work together also on http://www.selloutmyevent.com

-- and the training is FREE!

 

Apr 30, 2019

Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com

I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same. 

We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, finding your purpose & pursuing your passions through entrepreneurship.

Ali Daniel is a mindset coach and the blogger at Punch Drunk Soul and creator of Her Path To Freedom.

She helps women monetize their passion and knowledge by creating and selling signature services.

More than 2,000 women have participated in her Soul Aligned Biz Challenge and within the first year, she brought herself completely out of debt.

Where to reach you, Ali?
On Instagram @Punchdrunksoul or Facebook group https://www.facebook.com/groups/HerPathToFreedom

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 29, 2019

I had a talk with a prospect this week, and they asked if we could guarantee results?

I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached.

Marketing online is about math and psychology.

1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check)

2) They would also say that they need a sales system and a process that converts people to paying customers, clients or patients. (Check)

But, there is one last thing missing to guarantee business success and results that you can scale.

I talk about the "CPL and AOV" in today's broadcast. It is something you should imprint on your forehead - don't forget it ... it's that important :-)

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 26, 2019

It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you.

In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming.

I talk specifically about ActiveCampaign.com and how you can set this up, based on triggers and conditions.

If you are simply storing email / name info and just sending out canned responses with no plan, you're missing out!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 25, 2019

Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue.

If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-)  There still is an amazing opportunity here.

And, if you are a business owner running e-commerce stores and selling directly online, there's no better time than now to improve what you are doing with inclusion of smart retargeting strategies on the Facebook platform.

If you are using https://www.shopify.com - then this will be easy.

That's what I'll be discussing today, and you can download the e-comm retargeting framework here:

https://chaosmap.com/docs/e-commerce-website-flow-retargeting.pdf

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 24, 2019

"Wow - what a cool tip, that will really help me.. thanks!"

Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook.

This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to action.

... and yes, with a clear call to action and a sense of (not forced or fake) urgency.

Download framework (PDF) here: http://chaosmap.com/docs/video-sequencing-framework-attract-clients.pdf

This is a popular and proven model, but you may not have implemented it yet.

So...let's get started!

It's simple - and you can use multiple platforms using this model (even YouTube) - but I'm talking about Facebook Ads specifically here today.

Let me know how you do: support@chaosmap.com

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

YouTube: https://youtube.com/jonrognerud

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 23, 2019

Getting people and businesses to call you is a favored approach to grow your organization.

Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be).

So...

Today, I'll talk about - and show you a framework that works really well for the "direct dial inbound lead gen" businesses.

This is perfect for lead generation in financial industries, and really any market where your owners and sales managers want a high volume of calls that come to you - not the other way around.

Your sales teams will be happy with the high influx of quality calls that come into your office daily.

DISCLAIMER:

Results are NOT instant. This requires investment of time and money. If you are brand new to leveraging Facebook advertising, Google, etc - it will take several months to streamline this and get to a predictable and consistent direct dial lead generation machine.

However, the good news is that any business that is listening or watching to this broadcast is perfectly suited for this model. (it means you are serious!)

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

Youtube: https://youtube.com/jonrognerud 

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 22, 2019

Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets.

Get ready to OPTIMIZE!

In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike.

Here's one of the tools I talk about, and it's free:

www.gtmetrix.com

Listen and watch on YouTube to get the full picture, and to to learn what's most important to start with.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 19, 2019

This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now).

Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now.

The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it?

So... use this to get better engagement and throughput from your top of funnel ads. (And yes, consider the 1x1 video version also).

Here's how to do it:

  • canva.com
  • 1080x1080 (custom dimensions)
  • Optimize image (text, contrast, etc)
  • Save it off
  • Upload to Facebook Ads Manager (Assets/images)
  • Include these in your ads... done!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

 

Apr 18, 2019

You've seen the "old way" and "new way" of selling - lots has been written about it.

However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling.

So, which one should you choose?

I'm obviously biased (being an online driven person)

But, even though I've worked in call-centers, and doing "smile/dial for dollars" sweatshop-style selling, I know what REALLY works best.

This episode talks about the two stages of the history of the selling 'process', and where we are today.

It's still about targeted communication, offers, connection, rapport building, engagement - but another exciting layer added on: "Trust and authority - built through content & education".

If you are in the professional services business this will ring more true for you than ever!

P.S.

Would you do me a favor, and provide a review of my podcast? I'd love it - and so would others - so they can easily find the podcast :-)

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 17, 2019

Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having.

In fact several episodes back - I talked about Facebook ads mistakes and the common issues there.

Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific.

This ONE slide explains why Facebook Ads don't work right out the gate. And, it's not what you think!

Hopefully, you'll take this to heart, and take a step back - before launching ads.

Get this right, and you'll be on your way!

P.S.

Go to http://www.fbadsreview.com and get a Facebook Ads audit - and we'll help you out.

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

Apr 16, 2019

Ask any business owner about want they want more of - and the answer is 98% of time... SALES!

What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences".

READ ON...

For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscribers) to ad platforms. Finally, ads can be presented to "warm" (subscribers) and "hot" (buyers) audiences to get more of them to come back and buy again!

I'll take you through simple and easy steps to get there, and it works really well.

You can also download the framework here: http://chaosmap.com/docs/facebook-ads-selling-more.pdf

*** Please leave a review here on iTunes if you like my podcasts. Every entry helps, and everybody wins! :-) (thanks in advance, by the way!)

- Jon Rognerud

P.S.

If you need help with any of this, the agency can help, but also going direct to me at https://jonrognerud.com

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 15, 2019

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message?

Well today, it's your day!

If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time!

Here's the 10 steps in PDF format - and I cover it on the broadcast today:

https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf

Here they are (Dan Kennedy, found in his Ultimate Sales Letter book)

  1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
  2. What are they afraid of?
  3. What are they angry about? Who are they angry at?
  4. What are their top three daily frustrations?
  5. What trends are occurring and will occur in their business or lives?
  6. What do they secretly, ardently desire most?
  7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
  8. Do they have their own language?
  9. Who else is selling something similar to them, and how?
  10. Who else has tried selling them something similar, and how has that effort failed?

Listen and learn how to find and collect data so you can get better responses to your ads, copy and online marketing efforts!

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 12, 2019

Let's talk about expanding and growing sales for your local, small business. 

It seems overwhelming at times, doesn't it?

And, on top of that, business flow is not always consistent, and not predictable...

There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first.

That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com)

BUT ... here's the good news:

...you only new a couple of ideas to start implementing that can really help increase sales volume and foot traffic to your local store or shop.

In today's broadcast - I share 19 different ideas you can use to increase sales and trust within your geo-fence.

Take notes as always... and I hope this inspires you to take action!

Interested in getting personally coached by Jon and team to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

 

 

Apr 11, 2019

Where should you start your advertising? Google? Facebook? YouTube? Twitter?

And, what's the best campaign approach?

Today's broadcast is about paid advertising and where to start - a common question.

I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!)

* Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters.

BREAKING NEWS: Right now, we are opening up for new clients at https://www.chaosmap.com - if you'd like to see if we can help, go visit - and click the big green button at the top right.

--

Outside of technical implementation and deployments, we discuss sales funnels in terms of intent, content and messaging across the customer journey. That, along with call-to-action points and conversion opportunities.

We use the information found in his book. In it, Mr. Schwartz talks about the different levels of awareness:

1. The Most Aware: Your prospect knows your product, and only needs to know β€œthe deal.”

2. Product-Aware: Your prospect knows what you sell, but isn’t sure it’s right for him.

3. Solution-Aware: Your prospect knows the result he wants, but not that your product provides it.

4. Problem-Aware: Your prospect senses he has a problem, but doesn’t know there’s a solution.

5. Completely Unaware: No knowledge of anything except, perhaps, his own identity or opinion.

If you are using Facebook ads for example, we'll typically develop a strategy, including ad creatives, copy, lander content and with a communication style that speaks to these different areas. Different messages at different times.

However, in today's broadcast - we're using Justin's ladder to show where to consider starting your advertising - based on the "awareness levels", budgets and company goals.

Let me know what you think!

===

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

 

 

Apr 11, 2019

The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation. 

But, here's the truth:

Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise).

That means accessing the analytical as well as the creative mind. 

Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that you can track and measure.

Creativity - because you cannot just mirror (or worse, copy) what others are doing, but need to come up with ideas and angles that stand out in your market, and that are helpful and unique at the same time.

Content creation ideas is what I'm discussing today: https://chaosmap.com/blog/content-creation-ideas-more-organic-traffic/

(The end result is that you'll get more traffic, more authority and brand lift)

This broadcast is coming to you from Chapman University in Orange, California (I lectured two sessions on performance marketing - which included analytics, google tag manager, Facebook ads/audiences/pixels and data collection).

Thanks again to Professor Niklas Myhr, the "Social Media Professor" and his awesome students for the lunch and invite!

No need to over-analyze. Start simple and begin today! :-)

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 9, 2019

Mr. Chris Boggs is a well-known search marketing expert  and business advisor in the search marketing community. 

Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences.

This comes from his personal nature and style of communication, and from almost two decades in the search business.

He stays current on the business of search and social, still learns every day - and loves to share his wisdom as a speaker, consultant and business owner.

I was invited to speak at a SEMPO confererence (Chris is still a board member) in San Diego a few years ago, and we had a chance to connect yet again.

Along with other board members, like Michael Bonfils and Mike Grehan, Chris is a BIG advocate for the promotion of search, data / analytics and helping to develop growth opportunities for clients, agencies and search marketing professionals in general.

Chris Boggs, owner of Webtrafficadvisors, has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, Paid Search, Analytics, and Social Media.

The core mission at Webtrafficadvisors is:

Enabling companies and agencies to design > develop > implement > measure > evolve online marketing.

Chris grew up in Europe, Australia and the United States, and speaks conversational French and Dutch. Chris proudly served in the USMC, and is a soccer coach/player and golf caddy for his son in upstate New York.

What you'll learn:

a) changes in the 'search' marketplace, for both clients and agencies - large (enterprise) and small "mom & pop" companies.

b) how to best structure teams in larger and smaller companies, to serve clients better - and what executives look at for success.

c) how to start attracting the right clients if you are just starting out in the search marketing business.

d) international concerns and differences.

e) power tools that he uses internally to his business.

f) why there is still A LOT of opportunities in the search marketing business. In other words...SEO is NOT dead! (and not anytime soon)

Listen and learn to this inspiring, thoughtful and fun interview with Chris Boggs!

Connect with Chris here:

https://www.webtrafficadvisors.com/ or @boggles on Twitter

--

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here for a FREE session

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:

https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:

https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:

https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 8, 2019

Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine.

Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media.

Essential learning:

a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research.

b) Benefits and drawbacks, risks.

c) Trading opportunities and what it may mean for you.

d) Tools, apps and the CoinGenius.ai platform. 

Plus, you'll learn how he goes about marketing the business, hiring scientists... how he gets talented, relevant experts to build this trading platform + getting the message out. (*platform launching soon!)

He'll also share a bit about his background and what brought him to add this valuable service to help his audiences get smarter about investments.

Reach out to Jeremy here:
website: http://www.coungenius.ai
email: info@coingenius.ai
Twitter: @Jeremy_Born

Thanks, Jeremy .. for the in-depth conversation on this exciting opportunity!

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast:
https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023

Google Play:
https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea

Spotify:
https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:
https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

===
Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://facebook.com/chaosmapmarketing

Apr 8, 2019

Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com

He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others.

Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging.

Listen to the story, and more importantly ... how you can use their model to create opportunities and leverage expert blogging for yourself so you can create more income and freedom in your life.

And - consider what they are doing with growing web traffic outside of just organic search (SEO). They are heavily using Pinterest organic, with some paid media.

Currently, they drive over 200,000 visitors per month to their blogs via organic Pinterest traffic.

HOT TIP: Don't do all this Pinterest work yourself! Hire experts like Kate & team at http://www.simplepinmedia.com

Thanks for a great interview, Alex!

Reach out to Alex and his team at:

Personally:
https://www.instagram.com/alexnerney/

Business:
https://createandgo.com/contact-us/

---

Interested in getting personally coached by Jon to develop traffic, leads and sales?

➑️ Click here: https://chaosmap.com/talk

 

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

 

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

Apr 7, 2019

Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business.

So today...

I'll dissect the model that we use at the agency, and how you can get the best traffic source that works.

This is one of the most important lessons you'll face when dealing with digital marketing online today.

The first question we most often get is: "I need more traffic - and what's the best (cheapest) place to get it? And, can you help me?"

It's not a bad question, but from our learning over the last decade running campaigns for clients, it's not the FIRST question to ask.

A better question is: "where can I get the best traffic - that actually converts?"

Today, I'll share with you the best traffic source in the world, and it's starts with an important piece to the puzzle: The prospect and you.

Let me know what you think?

(This broadcast sponsored by http://www.fbadsreview.com)

Interested in getting personally coached by Jon to develop traffic, leads and sales?
➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:
iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud

Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing

 

Apr 6, 2019

Google Tag Manager: Are you using it for your website? Why Not?

If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools.

For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc.

Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare.

Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not counting people/process blocks as well).

If you manage all these scripts through Google Tag Manager, all your worries disappear!

Today, I share 6 reasons to get Google Tag Manager up and running for your websites.

Interested in getting personally coached by Jon to develop traffic, leads and sales?

Incidentally, I'll be talking about this as well at an upcoming lecture at https://www.chapman.edu/ 

(Thanks to Professor Niklas Myhr for inviting me!)

This message brought to you by www.fbadsreview.com 


➑️ Click here: https://chaosmap.com/talk

If you liked this broadcast, please give it a thumbs up πŸ‘ , subscribe, share it with your friends.

CONNECT WITH JON ROGNERUD:

iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023?mt=2

Google Play: https://play.google.com/music/m/I5knpeh2bmf7pky5gcuwyhaq3ea?t=Media_And_Marketing_wJon_Rognerud


Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A

Stitcher:

https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud

Agency Website: https://www.chaosmap.com

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

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