The ABCDs guide has best practices, backed by data, to help you create effective video ads.
The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)
The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ
Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf
ABCDs of effective video ads:
https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/
Want us to run your video ads? (Digital Agency): https://chaosmap.com
Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud
THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA
ENJOY!
To learn more: https://chaosmap.com/book-me
In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.
I'll help you to figure out what's best for your business.
If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.
This will help you get started, and begin to track and optimize your campaigns for the best results.
Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud
ENJOY!
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.
It's a simplified, fun & different version of what you hear about (mostly).
Go to https://youtube.com/jonrognerud - to subscribe and watch!
Follow me for more solutions: https://linkedin.com/in/jrognerud
HAVE FUN, HUMAN!
https://chaosmap.com - TOFU - MOFU - BOFU
What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?
How do you get more leads, prospects and sales into your business with this layered approach?
TOFU - top of funnel
MOFU - middle of funnel
BOFU - bottom of funnel
Are you leveraging this structure and organization in your business now?
See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.
If you have a B2B business, this should help you, but the concepts apply across all markets.
ENJOY!
- Jon Rognerud
https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.
I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?
P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.
ENJOY! - Jon
P.P.S. Almost forgot - we use tubesift for extraction and research.
LEARN MORE:
Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
1. What are your primary goals for advertising on YouTube?
Are you looking to increase brand awareness, generate leads, or drive sales?
2. Who is your target audience?
Can you provide details about their demographics, interests, and online behaviors?
3. What type of video content are you planning to create for your YouTube ads?
Will you be producing educational, promotional, or testimonial videos?
4. Do you have a specific budget in mind for your YouTube advertising campaigns?
How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
5. What is your preferred ad format?
Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.
6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
7. How do you plan to measure the success of your YouTube advertising campaigns?
Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements?
Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud
I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket.
I also talk about how you can use high ticket sales to re-configure how you think about selling your services and products through high ticket sales.
And, ultimately your sales growth will benefit, including getting a higher ROI.
#highticketsales #highticketselling
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Google Ads is an excellent platform for lots of businesses to drive more sales and grow.
But unfortunately, most advertisers don’t know how to use it to get results at lower costs.
If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you.
In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC.
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Any craft in this world requires tools to make the job easy.
And PPC is no different!
With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down.
We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns.
Enjoy!
#jonrognerud
https://youtube.com/jonrognerud
https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Ed note: The audio says Episode 134, but we're already in EP 135!
https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers.
This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results.
The AdRoll team works with clients to learn what works best for them.
This system is used by over 25,000 brands in 150 nations.
It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing.
Learn more on how we at Chaosmap grow BIG TRAFFIC for brands and established businesses: https://chaosmap.com/book-me
https://youtube.com/jonrognerud
Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store.
Here's the secret: CLTV and the strategies you create to elevate this concept over time.
Enjoy!
Learn more: https://youtube.com/jonrognerud
https://chaosmap.com (main agency website)
We're going to talk about Black Friday today!
I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it.
And, what can you do about it? I'll cover that as well.
Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there.
If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads...
Set up a free strategy session:
Happy Friday to you, and take action on your e-commerce activities. Don't be left out this year!
P.S.
Check out https://boldcommerce.com/ for some of the tools that are available to help you get more sales. However, use it in concert with smart e-strategies and marketing plans to meet you sales goals and KPI's. Got it? Cool!
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth.
In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast.
These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months.
Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a critical aspect in today's competitive business markets and what you can do now).
He'll share his top books that you must read and execute on, including who the "top" marketers/organizations to follow is ... in 2019!
We've been trying to connect for a while, and we finally got to sit down together online. There's a lot to learn from this bright mind, so get listening! :-)
To learn more about Sean Kemp, visit online Facebook at https://www.facebook.com/sean.kemp.140 and join his minimalism group.
Enjoyed this interview!
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Interview provided by Jon Rognerud / Chaosmap - a leading digital advertising agency in Los Angeles (www.chaosmap.com)
P.S.
(Note: There are some gaps in the recording, due to tech/connectivity issues, but don't miss this!)
This Friday Footage sponsored by: https://chaosmap.com
Facebook ads are essential to targeted traffic and sales this e-commerce season.
Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year)
Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high ticket bundling and CPA optimization are crucial to track & optimize for long term stability of your business. Return on Investment (ROI) is the ultimate health measurement for your business.
However, when it comes to all your online ops and especially for Black Friday / Cyber Monday – you’ll want to make sure to capture and sell trigger points during the entire customer journey.
Don't capture just the top line metrics, but track and inject sales offers to your entire funnel and platforms.
There are some really great ways to do this, and today, learn how to reach new revenue highs with smart "flows" and Klaviyo email intelligence.
If you need help with this, visit https://chaosmap.com and set up a consultation.
Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman.
Here are some of the key areas we cover with "SEO Steve"...
A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm?
B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc. How and when do you decide on a strategy for a business? Is this done through an SEO audit?
C – What are the top things to look for in an SEO audit? And, are SEO audits harder to do today than say 6-7 years ago?
D – How should webmaster protect themselves against Google’s core updates?
E – Brand new business or existing business – what are the top 3-5 things they should do for SEO, as it comes to rankings & traffic? (content, links, etc) - And, how long does it take to see increase in traffic?
F – What “must-have” tools for SEO should one use today?
Learn more at https://wiideman.com and also on https://twitter.com/seosteve
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This podcast provided by Jon Rognerud at www.jonrognerud.com
Are you using Facebook ads with Shopify? Good!
That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners.
But, do you have the right metrics and numbers dialed in?
It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business.
This way, you can optimize and pull more profits out, so you can re-invest smart dollars.
Today's post is all about what specific KPI's you need, and why they are important for your e-business.
If you want to learn more, visit https://www.chaosmap.com
WELCOME TO ANOTHER FRIDAY FOOTAGE!
So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well.
Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick.
Here's the solution:
1) Visit https://facebook.com/business/help
2) Click "Get Started"
3) Select any of the block images (link)
4) Scroll down and select the "Chat with a representative" option
Warning: If it's a technical/ops issue, they can escalate or very likely fix it right there on the spot. If it's more involved (e.g. a bug) it may be a while, until they push out a platform update.
If you ask the reps about strategic questions on building ads, just keep in mind they are not as seasoned as you.
They are reading from manuals, or have been instructed to push a certain message or goal for the week, month or quarter. (FB is a business)
If you need help or have questions, head on over to: https://chaosmap.com/talk
HAPPY FRIDAY!
NEW! NEW! Friday Footage!
WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration.
This setup allows you to track all your conversions for leads into this simple funnel example:
AdTraffic to LandingPage to ThankYouPage
The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you.
If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me
ENJOY!
Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content?
Well, take a look at www.streamyeard.com and www.restream.io
This is a super simple and fast way to get your message out there.
Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you.
Just make sure you are authenticated on the various platforms, and you're good to go!
Use headlines from John Caple's book - "Tested Advertising Methods". It'll get your head spinning with great ideas! (Plus, you should read it anyway!)
Learn more here: www.jonrognerud.com/calendar
Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences.
The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply:
1) use a base data source that has been proven
2) expand via lookalike audience(s) to build similar members for test in your ad campaigns
3) create new adsets using new lookalike audiences and scale
We use this approach for our clients and in a scalable way.
We had an example of this for our http://www.selloutmyevent.com workshop, which you can join for free.
Want to discuss in more detail? Visit https://chaosmap.com/talk
Welcome to Friday Footage!
If you'd like to know how to create fast videos with little "work", then today's episode is for you.
For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes.
Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology.
How to do it? We'll cover that today.
WARNING: A tool is just that... a "tool". Make sure you use tools like these with a proper marketing strategy that helps propel what you already have going to the next level.
*** We're going to use www.lumen5.com today, becoming very popular in the market place! Sign up for a FREE trial.
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Want to learn how to create better ads?
Visit https://chaosmap.com/talk
I'm super pumped about my interview today!
I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company.
We're coming in live with Jason from Singapore and me in Los Angeles today.
Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada.
Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic media.
Listen to Jason's full story and how he got started, and why he doesn't necessarily recommend taking that approach today.
Lots of golden nuggets here, including Facebook advertising, business strategy development, agency SOPs and things you can do to get started.
Here are some extracts:
Can you tell me a bit about what you do at the company?
We help Education companies get more students by generating enrollment inquiries and appointments. We also make them the prominent choice for students with some wicked smart retargeting strategies.
Filling pipelines with Facebook & digital marketing - What are the steps you take to get started with a new project?
Step 1: Brand search - Google, Bing
Step 2: Retargeting - begin the "know, like, trust" process
Step 3: Deeper engagement - email capture, nurturing, tagging, CRM
Step 4: Reporting - Supermetrics, Google Data Studio, custom reports
One big mistake you made along the way?
Not investing in myself, people, and relationships early enough. Thinking that I could build an empire on my own back. Big mistake and wasted a lot of time.
Where to reach Jason?
https://agencyj.co/ (new version coming soon)
https://www.facebook.com/askjasonhow
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If you want to connect with me, reach out here:
https://jonrognerud.com/calendar
P.S.
Want to be interviewed on the podcast? Reach out!
Happy Friday - "Friday Footage" is here!
On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more.
So...here's the question:
Want to increase your traffic, leads and sales from Facebook advertising?
Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources.
You essentially allow Facebook to learn from that source audience, and create similar profiles from that base.
I'll show you how to set up a lookalike audience on Facebook - and explain why LLA's are essential to scaling your Facebook ads campaigns.
Want to learn more or have us help you?
Agency:
https://chaosmap.com/talk
Direct:
https://jonrognerud.com/calendar
QUESTION: What does it take to make successful Facebook Ad campaigns?
As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!)
Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc.
While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off.
So...
Work on your back end and your funnels - the entire customer experience. That also means that you map out and understand your KPI metrics along the way. You are probably leaving money on the table right now, not having a clear picture of it!
To start mapping, get a free trial here: www.marketplan.io
(great software to help you in the process)
Here's your next step (It's FREE): https://chaosmap.com/talk