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Media And Marketing w/Jon Rognerud

Jon Rognerud, author, entrepreneur and consultant interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. Discover what's working now, apply these strategies for your own business and learn how failures and successes impacted the lives of business leaders, entrepreneurs and marketers. Find out how they beat challenges and got improved results at the same time (that you can model from).
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Media And Marketing w/Jon Rognerud
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Mar 7, 2019

“If somebody is looking for a mattress, don’t sell them a mattress. People are looking for a better night’s sleep."

You have likely heard this expression before.

The idea is that you are selling results and solutions, not the actual "thing". 

Sell the sizzle not the steak. The hole, not the drill, etc.

The benefit of the benefit. (that one goes deep!)

You might be guilty of selling the "object or thing", and going too fast towards a purchase. You'll scare potential buyers off along the way.

There's a better way.

In this episode, you'll learn how we at chaosmap.com think about this, and how you can begin to change your approach and messaging to address these concerns across the customer journey.

The framework and messaging changes from top of funnel (ice cold traffic), middle of funnel (warm traffic) and bottom of funnel (hot traffic)

 

⬇️ Download a copy of the free document (PDF) here: https://chaosmap.com/docs/messaging-framework.pdf


Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk and select the time from the form.

If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.

Visit masteroneskill.com to learn more and how we might help you.

CONNECT WITH ME:

Website: https://www.chaosmap.com  

LinkedIn: https://www.linkedin.com/in/jrognerud

Facebook: https://www.Facebook.com/chaosmapmarketing

 

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