The ABCDs guide has best practices, backed by data, to help you create effective video ads.
The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist)
The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ
Core of ABCDs SUMMARY - Document - Download: https://services.google.com/fh/files/misc/core_abcds_of_effective_creative.pdf
ABCDs of effective video ads:
https://www.youtube.com/intl/en_us/ads/abcds-of-effective-video-ads/
Want us to run your video ads? (Digital Agency): https://chaosmap.com
Connect With Me on LinkedIn: https://linkedin.com/in/jrognerud
THIS EPISODE on Youtube: https://www.youtube.com/watch?v=SP5t-JEb2uA
ENJOY!
To learn more: https://chaosmap.com/book-me
In this episode, we're going to discuss the difference between Google ads max clicks and max conversions.
I'll help you to figure out what's best for your business.
If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you.
This will help you get started, and begin to track and optimize your campaigns for the best results.
Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud
ENJOY!
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates.
It's a simplified, fun & different version of what you hear about (mostly).
Go to https://youtube.com/jonrognerud - to subscribe and watch!
Follow me for more solutions: https://linkedin.com/in/jrognerud
HAVE FUN, HUMAN!
https://chaosmap.com - TOFU - MOFU - BOFU
What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization?
How do you get more leads, prospects and sales into your business with this layered approach?
TOFU - top of funnel
MOFU - middle of funnel
BOFU - bottom of funnel
Are you leveraging this structure and organization in your business now?
See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart.
If you have a B2B business, this should help you, but the concepts apply across all markets.
ENJOY!
- Jon Rognerud
https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well.
I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair?
P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us.
ENJOY! - Jon
P.P.S. Almost forgot - we use tubesift for extraction and research.
LEARN MORE:
Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks:
1. What are your primary goals for advertising on YouTube?
Are you looking to increase brand awareness, generate leads, or drive sales?
2. Who is your target audience?
Can you provide details about their demographics, interests, and online behaviors?
3. What type of video content are you planning to create for your YouTube ads?
Will you be producing educational, promotional, or testimonial videos?
4. Do you have a specific budget in mind for your YouTube advertising campaigns?
How much are you willing to spend daily or monthly to achieve your goals? Make sure to outline your CPA/CPS goals (or CPL goals for lead generation).
5. What is your preferred ad format?
Are you more interested in using skippable or non-skippable video ads, discovery ads, or bumper ads? If you don’t know – study your competition and see what they are using as a starter.
6. Are you planning to use any advanced targeting options, such as custom affinity or custom intent audiences, to reach a more specific audience?
Do you have research data (ex: Google Analytics) to back this up, and support the choices you are about to make?
7. How do you plan to measure the success of your YouTube advertising campaigns?
Which key performance indicators (KPIs) will you be monitoring to track your progress and optimize your campaigns? What additional metrics are the most important to the CEO, VP of marketing, CFO? Create a profitability matrix map and feed numbers into your worksheet before you launch. Run simulations in your funnel.
8. Have you considered creating dedicated landing pages for your YouTube ads to improve the user experience and increase conversions?
These pages should be congruent to the ad, and not the same as your Facebook or other platforms you are using. YouTube will be different.
9. Are you familiar with YouTube ad policies and guidelines to ensure your ads comply with the platform’s requirements?
Read up on the policies and to make sure you are not out of compliance. That includes country targeting as well.
10. Do you have any experience with other online advertising platforms, such as Google Ads or Facebook Ads?
Would you like to integrate your YouTube advertising efforts with these other platforms for a more comprehensive digital marketing strategy? If you are, make sure to segment messaging separately, and start simple. Don’t expect miracles or magic overnight. YouTube / Google Ads will take longer, and you need patience as you continue to test and track.
Once these questions have been answered and agreed upon, consider these important steps to implement your strategies for YouTube ads.
Make sure to subscribe to our YouTube channel here: https://youtube.com/jonrognerud
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen...
Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect.
When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media.
Start here:
Google Trends
Twitter Trends
Yahoo Trends
BuzzSumo (popular topics/trends)
AnswerThePublic (scraped questions/answers)
SparkToro - the websites feature (where spending time, content collaboration opportunities)
Glimpse (what consumers are interested in)
Pinterest Trends (inside Pinterest, fashion, food, drink, etc)
Emarketer - trends, research, consumer interest
Similarweb - undercover marketing strategies and content
Adding keyword research should also be mentioned, specially when you drill down even deeper.
Join our private client group: https://chaosmap.com/private/
►Here's where to follow and listen to Jon:
Apple Podcast: https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023
Instagram: https://www.instagram.com/jonrognerud
Facebook: https://facebook.com/ChaosmapMarketing
Twitter: https://twitter.com/jonrognerud
LinkedIn: https://linkedin.com/in/jrognerud
Website: https://chaosmap.com
#chaosmap #googleads #jonrognerud
Funnels and funnel hacking is an internet "sport" these days.
Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered.
It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful.
The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale.
But where / how do you start building a funnel, and what tools can you leverage to get this built?
We like funnelytics for the simplicity. Clearly, the strategy is more important, but you can get your visual started with this tool.
Visit www.funnelytics.io
Make sure that your funnels are dialed in before your pour more money at the top end.
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Want to discuss further?
Visit https://jonrognerud.com/calendar - and book your time for a quick 15 minute strategy session.
Humans are visual creatures.
I can certainly speak to that, beats boring text every time!
It's easy to engage prospects in conversation when looking at a visual representation of what you have.
When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information.
Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem.
These diagrams can be either static or dynamic (pulled from backend data, realtime).
There are free and paid solutions out there, including more "advanced" software apps like tableau.com for example (note: recently acquired by salesforce, the acquisition will be completed at the end of Q3 2020)
Here are the ones we have tested, and that you should try:
https://lucidchart.com
https://canva.com/graphs
https://plot.ly/create/#/
https://smartdraw.com
https://draw.io
https://creately.com
https://gliffy.com
For marketing funnels:
https://geru.com
https://funnelytics.io
*** Don't miss this:
Free workshop on mastering events with live ads:
https://www.jonrognerudlive.com/pl/87047
Lukas Resheske, copywriter extraordinaire - is responsible for $100M+ in growth and profits for clients over the past 7 years.
Learn how Mastering This One Skill can change the trajectory of your life and business.
Mr. Resheske is a professional copywriter. Trained over 100 junior copywriters who’ve been hired by companies like Agora, Mindvalley, Hayhouse, and other major publishers, along with several 6-figure freelancers and 7 figure business owners.
Currently he works on large promos for very select clients, train copywriters for in-house or freelance careers, and work with medium/large companies training their in-house marketing teams in copywriting.
He has the most effective training program on the planet for turning anyone into a world-class copywriter, and he doesn't do things the normal way in that program.
Most people have "hands-off" or very low touch programs that are ineffective...73% unopened, less than 1% completion and success rate, etc. His program has an 86% ‘graduation’ rate and a 100% recommendation rate.
The BIG TAKEAWAY?
The biggest opportunity comes from understand your audience the best. And the good news is...that’s easier than ever before. You just need to be willing to detach from your own desires and goals and feel into the desires and goals of the people you want to serve.
Visit Lukas here: www.LukasResheske.com and his facebook page, under "Lukas Resheske".
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Interested in learning more or apply for a podcast invitation?
➡️ Click here: https://chaosmap.com/talk and select the time from the form.
If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH ME:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Are you in the Fitness/Health/Wellness markets?
If you are a local, professional business owner that wants to grow your business with new clients and customers then pay attention today, and listen to this broadcast.
Make sure to download the process diagram below.
Chiropractors, doctors, dentists, gyms, yoga studio, gym, fitness centers, wellness/spa centers, medical practices, professional services will get great results using this new business strategy shared here.
⬇️ Download a copy of the free document (PDF):
http://chaosmap.com/docs/fitness-health-wellness-new-business.pdf
Interested in getting personally coached by Jon to develop traffic, leads and sales?
➡️ Click here: https://chaosmap.com/talk and select the time from the form.
If you liked this presentation, please give it a thumbs up 👍 , subscribe, share it with your friends.
CONNECT WITH ME:
Website: https://www.chaosmap.com
LinkedIn: https://www.linkedin.com/in/jrognerud
Facebook: https://www.Facebook.com/chaosmapmarketing
If you are the owner or a partner in a professional services business (plastic surgeon, med spa practice, law office, accounting firm, real estate broker, financial planner, management consulting firm, training and development company and any higher end service based business) - make sure you listen to this podcast episode completely!
I'll take you through the most common online problem of capturing essential lead data, and what to do with it. Most often, 80%+ of essential customer, client or patient data is lost because of poor or no follow-up.
But...that's not the biggest issue still. It starts by providing a unique, and highly engaged user experience that sets the right expectations.
Listen while I outline the main problem, and solve it by offering different and new ways of thinking, and how to design a funnel experience that your user-base will love! (and so will your chief financial officer)
Original broadcast - Live Facebook: https://www.facebook.com/ChaosmapMarketing/videos/209917479853395/
Get more information here: https://chaosmap.com